Treat your hair like the most delicate cashmere

[Thu 01/07/2010 04:33:37]

Over 70%* of Australian women colour their hair, so it’s no surprise that for these women, their major beauty concern is either dull, lifeless hair colour, or colour that dramatically fades between services. The right hair care regime is the ultimate insurance against colour fade. To fight fade and keep hair colour looking vibrant and beautiful between salon appointments, L’Oréal Professionnel introduces NEW Série Expert Delicate Color: the very latest development by its #1 colour care range; Série Expert Vitamino Color. In addition Série Expert also unveils premium new packaging for the entire Vitamino Color range.

L’Oréal Professionnel Série Expert Vitamino Color is specifically formulated to protect against rapid colour fade and extend the life of your colour. Colour-treated hair is left feeling healthy, incredibly vibrant and beautifully soft….like cashmere. NEW Série Expert Delicate Color protecting shampoo is the next step for L’Oréal Professionnel colour care. Because no two hair colours are the same, this new sulfate free formula actively cleanses and protects delicate hair colours against rapid colour fade with extreme gentleness. 

Unique to Série Expert, Delicate Color protecting shampoo is a sulfate free formula - the first time this technology is featured in a Série Expert product. With the launch of Delicate Color, Série Expert has a solution for every colour.

NEW Delicate Color and the entire Vitamino Color range is recommended for at-home and in-salon use.

*Source: TNS Hair care Usage and Attitude Study 2007

Stockists and Contact:
NEW Delicate Color and the extensive Série Expert range is available at selected L’Oréal Professionnel salons.
For stockists phone 1300 651 141
www.lorealprofessionnel.com.au