TheO by Cloud Nine

[Thu 22/07/2010 03:23:35]

Since launching their styling irons in March, Cloud Nine has now turned its attention to another styling staple, the heated roller, and has evolved it into a hair tool that’s beyond recognition. Meet TheO.

TheO

TheO uses unique heat induction technology that heats each roller to 130 degrees – the highest temperature achievable within a heated roller - in less than four seconds, delivering the sort of volume that can only be achieved with a heater roller, but in record time.

Cloud Nine Director, Leonie Whatling, believes the launch of TheO demonstrates to salons that Cloud Nine is more than just a one-product wonder.

“Innovation is the lifeblood of any industry. Cloud Nine is transforming the professional salon industry with revolutionary products unlike anything you’ve ever seen before. Like fashion, hair trends continually evolve and change. Electrical products are not exempt from this and it’s important they too evolve with the trends. The development of TheO represents how consumers want to wear their hair today.

TheO pod

Completely user-friendly, all you have to do is simply pop a roller into the futuristic pod, wait for the beep, and style. While the roller's temperature continues to rise in your hair, the pod remains completely cool and ready for the next roller. The rollers,  available in five sizes, heat from the core out, so they’re hot in the hair, not in the hand.

Adding instant shine and smoothness - thanks to the rollers special and patented soft grip technology - TheO reduces frizz and crinkling around the ends.

TheO’s soft grip rollers are so lightweight, clients will hardly be able to feel them in the hair, and because there’s an indicator on each roller to let you know when it’s done, they’ll be out again in no time, meaning styling will become incredibly time-effective.

What’s more, TheO is eco-friendly, using seven times less power than traditional heated rollers – so you’re not only doing your bit for style, you’re helping out the planet too.

TheO rollers


The launch of TheO into Australia in August follows on from an incredibly successful UK launch, which saw demand for the product peak so high, it was sold out before it even hit the salons.

Cloud Nine ambassador Jon Pulitano of Headcase Hair has been trialing TheO in salon since June.

“TheO is a revolutionary new hairstyling tool from Cloud Nine. With its amazing new technology I am creating some of the hottest looks on editorial shoots and for salon clients. I have never seen so much body! TheO pod is the I-pod of hairdressing!” he said.

TheO arrives into Australia from August 2010. TheO pod is priced at $299 and TheO rollers at $29 for a pack of four. To find out how to become a stockist call 1300 C9Hair (1300 29 4247) or visit www.cloudninehair.com.