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Be Pure Hair And Beauty Salon Wins $4000 Video Package Through Styleicons

The winning ticket has been drawn in Styleicons and Big Review TV’s video competition and one salon probably feels kind of like Charlie on his way to the chocolate factory right about now. Be Pure Hair and Beauty from Fairfield, Victoria, has won a video package valued at $4000. They’ll be expertly filmed by Big Review TV within their highest Platinum package, granting them multiple videos showing off their salons and 12 months of access, free of charge.

The salon is run by hair and beauty power duo and real life sisters, Samantha and Cherie Daymond, who bought the space just three months ago. Samantha, a hairdresser, runs the hair faction and Cherie, a beauty therapist, controls the beauty side. Lifelong allergies to the chemicals used in products previously stilted Samantha’s hairdressing career, but upon discovering natural haircare options – Natulique and O&M – she and her new salon have been able to flourish. As such, the salon prioritises healthy hair and skin.

Samantha Daymond and INSTYLE Editor Cameron Pine

This unique story and chic space will be captured by the professional team at Big Review TV. The salon won this prize by simply signing up to the Styleicons newsletter in a competition that was available both online and at Beauty Expo Melbourne/Hair Expo POP UP. Watch this space for similar competitions in the pipeline.

The Platinum package now afforded to Be Pure Hair and Beauty includes 12 months of access to a unique two to three minute business video, with a 15 second teaser, an interview segment, Big Review TV dedicated presenter, licensed music, social media optimisation, upload to the Big Review TV website and social channels and a targeted campaign to reach 10,000 viewers, usually valued at $3,987.

Congratulations to Be Pure Hair and Beauty – we look forward to seeing your salon in film!

For more information visit

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