You probably remember your first ghd, and it probably feels like only yesterday you got your hands on that innovative styler. However, it was actually circa 2001, and as such ghd are celebrating their 16th anniversary with an all-new straightener (how else?) and a look back at their astounding history.
The first ghd I styler launched to (firstly British) salons in 2001, and then went global in 2002. They subsequently became the first salon-only brand to advertise on TV and release a myriad of new heat styling ranges in the following year (the ghd II classic, mini and salon stylers came along in 2003, while the ghd III styling collection debuted in 2004, the ghd IV mini, max and classic stylers were offered in 2007 and the ghd V was introduced in 2010). By 2008 they had created over 30 limited edition straighteners.
Since beginning 15 years ago, ghd has also partnered with Breast Cancer Care and has collected over $20 million for breast cancer research in just 13 years. The brand has opened a research and development facility committed to product innovation, and expanded from straighteners, debuting its own range of brushes, combs and styling products in 2011, and then their first hair dryer, the ghd air, in 2012. The brand’s first curling collection, ghd curve, came along in 2014.
In the world of fashion and celebrity, ghd has been brand partners with The Victoria’s Secret Fashion Show each year, and could be seen on screen in the video for ‘Hair’ by global mega-girl group Little Mix. Victoria Beckham, Jessica Alba and Ella Eyre are high profile fans.
Recent innovations include a travel hairdryer, and their latest straightener, 2015’s advanced ghd platinum, which uses tri-zone technology to reduce hair breakage and increase shine. Christmas collections, pink collections and other special launches pervade the market each year and, currently, four ghd stylers are sold across the globe every minute.
This illustrious history is being celebrated with the limited edition re-release of the original ghd styler, now with a chic purple makeover. Ceramic heaters, universal voltage, a 2.8 swivel cord, sleep mode and a round barrel are just some of the necessary features that show just why ghd has dominated the hair styling market for so long.
So, happy anniversary to ghd – and thanks for helping to make it a good hair day for as long as we can remember.
For more information visit ghdhair.com/au
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