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Hair Expo Partners with Sustainable Salons Australia

Hair Expo Australia unveiled a brand new partnership at the event’s GenNext Gala, joining with Sustainable Salons Australia to make sustainability and industry growth an even greater priority moving forward. The three-year initiative will work on a three-tiered platform, utilising he concepts of People, Planet and the Future to deliver a comprehensive sustainability plan across the Hair Expo network.

Sustainable Salons’ Paul Frasca and Hair Expo’s Elli Julia announce the partnership at GenNext

“Hair Expo is the beating heart of the professional hairdressing industry, with one in six Australian hairdressers participating each year,” Julia Erben, Event Director for Hair Expo Australia. “Ingrained in our heritage is to take on the responsibility of inspiring and motivating generations of hairdressers, who in turn provide superior services to their customers. We now want to take on a new responsibility: to take our industry to the next level by contributing to its long-term sustainability. Not only with regards to environmental impact, but also by giving back to the communities that support us, and by attracting new talent to our unique profession.”

Working towards goals for 2020, the organisations will combine their skills, networks and industry influence to fulfill a myriad of initiatives. These include greater support for charities and philanthropic organisations, the engagement of exhibitors, educators and visitors to adopt environmentally sustainable practices for future events, leading to a zero-waste event, and a plan to attract and energise the next generation of hairdressers to ensure the industry’s future success.

The organisations are also investing in research and auditing at the event to prepare a sustainability plan, which will guide all future priorities and platforms for the next events.

“At Sustainable Salons Australia, we have so many awesome salons that are doing a great job of helping us to make salon waste history, and it’s creating a ripple effect,” explained Paul Frasca, Co- founder and Managing Director of Sustainable Salons Australia. “Our future relies on fresh talent, innovative thinkers and a new wave of hairdressers that really care about the world around them. That’s why we’re so excited to be collaborating with Hair Expo to make an even bigger ripple effect throughout our industry and our local communities.”

The future of the industry (and its affect on the planet) is clearly in capable hands.

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