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L’Oréal Professionnel Launches Vibrant Colour Range

L’Oréal Professionnel are doing their part to facilitate and propel the never-ending array of rainbow hair trends your clients are liking on Instagram and then requesting in salon. The brand is launching the Colourful Hair range, a collection of vibrant to pastel temporary hues made to be applied by a professional colourist.

The range boasts seven highly pigmented colours, Pink Sorbet, Sunset Coral, Hypnotic Magenta, Electric Purple, Navy Blue, Caribbean Blue, Iced Mint, with a clear formula that allows colourists to personalise the colour and pastel effect to suit each look. The vibrancy will last from three to fifteen shampoos depending on hair porosity, colour depth and chosen shade, and the colours also contain conditioning textures to maximise health and feel.

“I’ve been experimenting with L’Oréal Professionnel’s Colorful Hair for some time now,” revealed Danielle Solier of Xiang QV Melbourne. “Because it’s temporary it’s incredible for my creative colour work and to use on photoshoots, but it’s also super wearable for my clients. I have some who really like to make a statement with their colour and a lot of the time its event driven; they may be heading to a festival or a party that weekend and want to do something out there. The same goes for my more conservative clients when it comes to occasions.”

Danielle was the colourist behind Dannii Minogue’s headline-making pink look earlier in the year, and this new colour range gives that same freedom and confidence to clients who aren’t used to opting for colour.

Dannii Minogue

“With Colourful Hair being temporary, they’re more willing to give it a shot, but I work the colour through in a more wearable way,” Danielle said. “For dark brunettes I love incorporating flashes of emerald and cobalt through the under lengths, so the colour peeks through. Icy blonde bobs look great with lavender ends or all over soft pink washes like we did on Dannii Minogue. It’s a little bit of fun but can still look really chic.”

Wearable, useable, playful and totally professional, L’Oréal Professionnel are doing their part to make temporary hair colour as regular as everyday makeup. It’s never been a better time to be a creative colourist.

For more information visit lorealprofessionnel.com.au

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