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L’Oréal Professionnel Announced As Official Hair Partner for Telstra Perth Fashion Festival

L’Oréal Professionnel has continued its partnership with the Telstra Perth Fashion Festival as the Official Hair Partner for the eighth year running, writes Tam Allenby.


TPFF imagery

The festival is starting on September 20th (which may sound familiar because it’s today!) and now is in its 18th edition. It is one of the most anticipated fashion events in Western Australia each year.


TPFF imagery

Running until September 25, the 2016 edition promises to be bigger and better than ever, bringing a range of Perth venues to life with a multitude of runway, fashion and community events.


TPFF imagery

Two L’Oréal Professionnel Artists will be leading the hair styling teams backstage at the runway shows; Scott Sloan (Sloans NSW) and Melissa Gesualdo (Reno’s Haircare).

Scott, who heads the rapidly-expanding Sloans salon group (which this year won the AHFAs Salon of the Year award), has over 25 years of experience and is a regular at many major fashion events including Australian Fashion Week.

Telstra Perth Fashion Festival 2015: (Photo: Stefan Gosatti)

Scott Sloan at TPFF. Photo by Stefan Gosatti

Meanwhile Melissa is a Perth local but has travelled the world showcasing her talent; her resumé includes five years in a row working backstage at New York Fashion Week.

Telstra Perth Fashion Festival 2015: (Photo: Stefan Gosatti)

Melissa Gesualdo at TPFF 2015. Photo by Stefan Gosatti

Both will show off their incredible talents and unveil Spring and Summer’s hottest hair looks.

For all the hair action backstage at Western Australia’s premier fashion festival, follow @lorealproaus.

For more information visit

Model imageS credit: photographer Cheyne Tillier-Daly, stylist Zara Bryson, model Lauren Brown from Vivien’s Model Management, producer Marcia Ball, hair stylist Melissa Gesualdo from Reno’s on St Quentin for L’Oréal Professionnel, makeup artist Bruce Lim for MAC Cosmetics, production assistant Michelle Berg, styling assistant Jessica Wang, photography assistant Gavin Carvahlo and campaign runner Anthony Princi.

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