ghd’s annual pink collection is on shelves and on sale as of July 5th, with the all-new Pink Blush collection fulfilling both styling and philanthropic purposes. The campaign, now in its 14th year in support of breast cancer awareness, carries the message ‘my hair cares’. The styling conglomerate has raised over $20 million globally through its annual limited edition pink styler, and Pink Blush will be the next tools helping to raise that bar.
“This year marks another milestone in ghd’s partnership and ongoing support for the NBCF,” said ghd Australia and New Zealand Managing Director Ludovic Dellazzeri. “Over the last 14 years we are proud to have raised over $20 million for the NBCF and its affiliates through our Pink campaign globally. In Australia alone, ghd has raised over $4.1 million which is attributed to the salons and industry professionals supporting the cause.”
“As a brand, this is a cause that is very close to our hearts,” he continued. “Not only are we very passionate about raising awareness and funds for breast cancer, we’re also very proud to continue our ongoing support for such an important organisation.”
For every Pink Blush product sold, ghd will donate to the National Breast Cancer Foundation (NBCF). The range includes the limited edition ghd platinum, classic V styler, air hairdryer and ghd paddle brush in full pale pink or with chic pale pink accents. Funds from this campaign have been vital in funding research projects around treatments, causes, early detection and care as they pertain to breast cancer.
“In collaboration with our salon partners, ghd has shared the NBCF’s vision to move towards the prevention and cure of breast cancer, which we offer support to an ongoing research effort through our well known Pink campaigns,” Ludovic said. “It’s really the ongoing support of our salon partners that drives the money raised, for which we are very grateful. Our ghd ambassadors do some truly fantastic work with chemotherapy patients who are experiencing hair loss, providing counsel for those who are losing or slowly growing their hair back, as well as styling wigs for women going through the emotional and physical pain of chemotherapy.”
“We constantly receive feedback about how much women love their pink ghd stylers and with this long standing commitment, we’re very excited to not only extend our support once again, but to continue our relationship for many years to come in the fight against breast cancer.”
For more information visit ghdhair.com/au
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