L’Oréal Professionnel Launch Instant Highlights With New Dannii Minogue Look

L’Oréal Professionnel’s new express lightening service has one very satisfied and very famous fan already, with Dannii Minogue updating her colour thanks to Instant Highlights. The service was utilised by Dannii to maintain her strong balayage look, taking advantage of the short service time to fit around the personality’s very busy schedule.

“I love experimenting with my hair colour, from blonde, to pink and metallic, and now with this balayage look – it is so easy,” Dannii said. “With Instant Highlights, I don’t have to worry about the dreaded regrowth, because I can be in and out of the salon with a beautiful colour refresh in next to no time! It really is a no-brainer for busy mums, professionals or anyone wanting a quick look update.”

The service boasts tailored colour in impressively speedy time, acting as a convenient in-between service or offering customised contouring or soft highlights to reenergise a look. The colour has the ability to lift the hair up to six levels, even in an impressive express service.

The hero feature of the service is the Instant Highlights Lightening Crème, formulated with ProHeat Technology. When used with the self-regulating Instant Highlights Tool and specifically designed foil, the heat speeds up the lift process, significantly reducing the development time. This ensures quality, even results that can be applied in a lunch break.

Dannii’s face framing highlights were created by L’Oréal Professionnel Ambassador Peter Thomson from Chelsea Hairdressing, NSW and styled by L’Oréal Professionnel Artist, Melissa Gesualdo, Reno’s Hair Care, WA.

“L’Oréal Professionnel is thrilled to be working with Dannii Minogue again in this latest campaign and see her as the perfect partner and ambassador for this innovative new hair technology – Instant Highlights,” said Olga Zanetti, L’Oréal Professionnel General Manager.