View the Wonderland Collection

The Wonderland collection is your editorial dream, inspired by the latest fashion magazines and epitomising the editorial hair fashion world that inspired hair artist and collection creator Idy Duong so strongly.

“With the iconic fashion magazine under threat from the age of digital, there is something beautifully nostalgic about poring through the pages of a magazine, losing yourself as you turn in the pages,” she said. “It’s all consuming in a way that digital will never ever be. The images demand to be studied and devoured, appreciated for their beauty, saved on a bookshelf or coffee table, lovingly placed in a frame, not to be scrolled through and discarded.”

This aesthetic was created through highly editorial and clean, beautiful imagery, which fuses layered fashion structure with subtly stylised hair. The looks are made to be both wearable and inspiring, speaking to the both the commercial and artistic side of the industry.

“The glossies were a kaleidoscope of bright colours and visuals, so black and white shoots always stood out and demanded attention,” Idy said. “With less attention on the colours, other elements were invited to take centre stage, so the looks here are strong structurally, while the fashion features an array of contrasting textures.”

“Attention has been paid to the play of light and shine on the hair to tie all the looks together. The light caught above the top of the sleek waves and along the sides of the head contrasted with the capture of shade on the organically textured looks,” she continued. “Make-up is kept minimal and fresh, allowing the model’s individual beauty the chance to shine.”

See the full collection below.

Collection Credits

Hair: Idy Duong

Photography: Jarred Stedman

Makeup: Chereine Waddell

Fashion: Lydia-Jane Saunders

Instagram Salon: @sloanssalons

Instagram Personal: @idy_d