muk Haircare Showcases New Aesthetic in Repack

The second aesthetic phase of muk Haircare has arrived, following sixteen years of a product range made in 2006 to cater to the hair market with effective, non-complicated haircare options in care and style. The repack builds on that tried and tested technology and renowned brand legacy, with new design features that bring it fully into the modern era.

Major components of the repack include its new brushed aluminium aspect, which aesthetically updates the consistently sustainable and recyclable focus of the products. Modern pastel hues built into matte grey tubes with pastel overtones define the look of the repack.

“We love the new packaging,” said founders and sister and brother duo Janelle and Scott Reynolds. “It was an exhausting process, but we managed to hit all the marks for function, trend, aesthetics and sustainability. No wonder we only do it every sixteen years!”

The repack is a big departure for this beloved brand, which is known for its distinct and instantly recognisable colours, highlighting a favourite hero product or two or twelve in the old hues. The repack harnesses this legacy with a modern update. The different colours are still there, but pastel rather than bright, still helping to categorise their full and expansive portfolio of products but with evolved style. In another stroke of categorising design genius, the conditioners have a half colour panel, while shampoos have a full colour panel, making them instantly distinguishable so clients aren’t squinting to find the right product in the shower.

The aluminium feature is also in-built and has always kept the products safe and recyclable for the past sixteen years. The new packaging retains this innovative component, simply updating it to a brushed finish for stylistic modernity.

The brand’s popular formulas have had no change, ensuring the same muk inside, with a new and cool exterior design. The products continue to be PETA approved, speaking to the brand and team’s love of animals and important values in this space. Hero products abound, as the brand extends from professional vegan colour, to hero deep treatments, care and style and even electrical tools, and the formulas and technologies have long propelled this iconic portfolio.

“When it came to updating our look, why mess with a good thing? There is a lot our customers told us they love about muk. We’ve kept what you love and given it an update. muk Haircare retail is now refreshed and redressed. Ready to love even more,” the brand said.

Beyond this aesthetic repack, the brand have redesigned their website in style and layout, further adding to this new phase.