Discover the looks for the Stella McCartney and Adidas fashion collaboration, presented on the runway as a Spring Summer 2023 campaign. The Aveda artist team, led by the world-renowned and legendary hair artist Antoinette Beenders, styled the hair looks.
The collection heroes a new gender-neutral Sportswear Run Shoe made partially from natural and renewable materials, perfectly matching with Aveda’s anchoring sustainable and ethical mindset.
The runway show took place at the iconic Henson Recording Studios in Los Angeles, California, and the Aveda team styled models, influencers and performers including the LA Roller Girls and Beth Ditto.
The team created an athletic hair look for the models, with the hair pulled back and complete with coloured braids and twists courtesy of laces from the Stella McCartney x Adidas collection. These accessories complemented individualistic hair looks on every model.
Hero products included Aveda nutriplenish™ leave in conditioner or Aveda botanical repair™ bond-building styling crème to suit various hair types and aid condition.
For the event guests, Aveda styled celebrities backstage including Scout Willis, Jamie Xie, Esther McGregor, Clara McGregor, Dylan Mulvaney, Truly Young, Grace Brinkly, Isha Punja and Jessica Skye.
For more information visit www.aveda.com.au
Photography ben BEN WATTS PHOTO and BFA PHOTO, courtesy of Stella McCartney
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