Last Thursday afternoon, Davines hosted a beautiful lunch at Sydney’s Chiswick restaurant to celebrate the second anniversary of the We Sustain Beauty with Grow Beautiful Earth Month Campaign in alignment with B-Corp month, writes Ariana Pezeshki.
We Sustain Beauty, in 2022, was a groundbreaking success for the global, certified B Corp and sustainable haircare brand. Now, Davines is launching the We Sustain Beauty 2023 with Grow Beautiful campaign in its second year, which aims to reinforce the brand’s commitment to taking action by deeply integrating beauty and regenerative organic agriculture (ROC) and raising awareness of other trailblazers in the movement.
The Davine’s team joined the launch all the way from Parma Italy. The vino was flowing at a chic garden party just before we gathered inside for a beautiful lunch and speeches from the team on the importance of the choices we make each day when it comes to sustainability.
Davines is continuing to champion sustainability with the Grow Beautiful campaign and spreading awareness of regenerative organic agriculture – a practice that is quickly transforming food and fashion industries – for its ability to mitigate climate change by sequestering carbon in healthy soil. Earth’s sustainability is top of mind for Davines, and with this ethos beyond the brand, they will mark this initiative and their 40th anniversary by doubling their campaign contribution (€50,000) to Pennsylvania-based Rodale Institute, the pioneer of Regenerative Organic Agriculture.
The sustainable haircare brand’s overarching purpose is to do its best for the world and create a good life for all, through beauty, ethics and sustainability. Change begins with movement and the brand believes we can grow beyond ourselves with purposeful steps and environmental regeneration.
During lunch, the brand unveiled the Grow Beautiful Regenerative Organic Lifestyle bag. Debuting April 2023 for Earth Month, Davines will launch a Grow Beautiful limited-edition tote bag made with Regenerative Organic Certified (ROC) cotton, made with rain-fed cotton sourced from fellow certified B Corporation Gallant.
International and grown by the Khond, an Indigenous tribal community that have farmed in Odisha, India for centuries, the Grow Beautiful totes are care crafted from one of just a few such certified cotton supply chains in the world.
More than just a cotton tote, the bag is a regeneration manifesto for climate action, crafted to bring everyone together through beauty for the planet. With the message Grow Beautiful, the tote is an amplifier of good, carbon neutral, and the CO2 emissions generated by raw materials, production, packaging, and transport are neutralised through the reforestation project Degraded Land Reforestation in India.
In addition to the tote, and the We Sustain Beauty campaign the brand has released a limited edition WE STAND / for regeneration Hair & Body Wash. This particular product supports the Slow Food Presidium and for the first time also from Regenerative Organic Agriculture. The Barbera Grape Pomace Extract from Mr Cunial’s vineyard, Teversetolo Parma Italy; cultivated in collaboration with Davines Rodale Institute European Regenerative Organic Centre aids the product to leave the skin soft and hair shiny and hydrated. While the green aniseed extract from Mr Corradetti’s farm, a Slow Food Presidium, Castignano Ascoli Piceno Italy, provides a moisturising action.
The We Sustain Beauty movement aims to take action against climate change by raising awareness of the importance of biodiversity and regenerative organic agriculture on a global scale. Davines will further support its commitment by contributing up to $75,000 to Rodale Institute and Slow Food International to support their work.
Davine’s continues to champion sustainability and the ethos to amplify good through small steps that make a huge environmental impact for us all.
For more information visit www.hairjamm.com
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