Discover Where We Belong, the idyllic 2023 campaign from NAK Hair Australia, captured in the lush coastal surrounds of the Byron Bay hinterland. Set amongst rolling hills and blue skies that showcase the beauty of the Bandjalung Country, the campaign celebrates connection, nature and individuality, with authenticity and natural, nourished hair as a focus.
“Where We Belong is about that sense of freedom to be yourself, the opportunity to embrace your authenticity and the unique parts of you,” said Hannah Cash, Chief Marketing Officer, NAK Hair. “Creating those moments of connection, being surrounded by like-minded people. Belonging with your community, and inviting you to belong with us.”
“The DNA of our brand has always been undone, natural, attainable beauty. This campaign was not about reconstructing or redesigning, it was about enhancing each individual’s hair, and celebrating their natural beauty,” added Robert Kovacs, Director of Education, NAK Hair. “We set out to create looks that the individual had the ability to recreate at home. We captured natural hair in natural light and it was beautiful.”
The bright and joyful campaign was inspired by the rich colours of the Australian landscape and the brand acknowledges the past, present and future Traditional Custodians and Elders of the lands, and the Aboriginal and Torres Strait Islander people’s spirit, beauty and creativity that cultivates this beautiful land.
The campaign was created with an array of must-have NAK Hair Australia products. The Ultimate Potion Leave-In Styling Serum was used as an ideal all-rounder, utilising the serum’s humidity resistant ingredients to hydrate hair, revive curls and control frizz, while also offering UV protection necessary in the natural environment.
Additionally, Done & Dusted was sprinkled onto the roots and tousled through hair to create long-lasting volume and weightless matte texture, as aided by key natural ingredients such as coconut oil, aloe vera and hydrolysed rice protein. The brand’s lightweight Volume Foam added shine, fluidity, movement and moisture, as well as volume, in a foam that delivers a firm hold but can be seamlessly brushed out. When paired with the Sheer Styling Glaze it creates a lighter hold.
The NAK Hair Dry Texture Spray is essential in enhancing natural body and volume, as evenly sprayed and tousled through the hair. The product created a soft, lived-in look ideal for the shoot aesthetic. Lastly, the Sea Salt Mist enhanced natural waves and curls for relaxed movement that personified beachy style.
Find inspiration in the beauty of hair, landscape and self, with Where We Belong.
Credits:
Chief Marketing Officer: Hannah Cash
Production & Direction: NAK Hair Marketing Team
Hair Director: Robert Kovacs
Photographer: Libby Willis
Photography Technical Director: Paul Castle
Videography: Ride Free Media
Make-Up Director & Artist: Penny Antuar
Makeup Artists: Emma Chaisty, Bec James, Simmy Carr
Stylist: Sarah Birchley & Max Bell
Hair Team: Raymond Rozema, Rebecca Fawcett, Corie Simperler, Amy Pearce
Talent: Annabella Donnola, Caitlin Sanderson, Cassie Puruntatameri, Rachel Waller, Sarah Özbaki, Paris Majeks, Ella Binney, Pamela Anthony, Ruby Hunter, Mikko, Nyapal, Siánie Aitken
For more information visit www.nakhair.com.au
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