With a 40 year history of innovation, Kerasilk was one of the original pioneers in silk in haircare, fusing it with hair’s building block – keratin – to strengthen every strand. Today, Kerasilk continues to build on its high-performance heritage to meet modern priorities and needs with its new range and rebrand, and the continued promise of hair as strong and as beautiful as silk.
The new Kerasilk range is certified climate neutral with an increased commitment to sustainability. Packaging redesigns, the introduction of vegan Silk+ Technology, a streamlined edit and, to the delight of their salon partners, a reduction in products required for the much-loved Kerasilk Keratin service, which is now also 100 per cent vegan, define the range.
All Kerasilk formulas are infused with vegan Silk+ Technology, which combines exclusive bioengineered Biomimetic Silk with high-potency ingredients that ensure each product achieves the strong, beautiful results you expect — hair that is noticeably more resilient, elastic, shiny and soft.
The new brand architecture encourages endless possibilities with a concise and perfectly complementary portfolio divided into four categories. The retail range comprises Specialists, Essentials and Styling, alongside a fourth Kerasilk Expert category which includes the in-salon Kerasilk Keratin Smoothing Services.
Specialists include high-performance, multi-benefit heroes – think high potency masks, balms, oils, sprays and scalp care. Destined to be a best seller is the New Kerasilk Liquid Cuticle Filler, a heat activated spray that improves cuticle protection against thermal stressors by up to 93 per cent for healthy looking hair full of natural shine.
Essentials include shampoos and conditioners that address targeted needs such as lightweight hydration, strength, control, volume and colour, finished with the signature Kerasilk fragrance.
Styling includes five multi-purpose products that create lasting yet touchable styles for every hair type. The Multi-Purpose Hairspray will be a fast favourite for salons and clients alike. Its power is in the unique nozzle, which you can turn right for a fixing effect or left for hot tool styling. The new Flat Iron Spray protects against thermal and mechanical damage during hot tool straightening while accelerating this often time consuming the process. This must-have delivers up to 95 per cent less hair breakage when used during heaty styling and up to 70 per cent more shine.
INSTYLE exclusively chatted with National Kerasilk Ambassadors Kirby Lago, Pélo By Lago, Jason Fassbender, Willomina and Amanda Magistro, Salon Alm, for insights into the new range.
INSTYLE: What excites you most about the new Kerasilk launch?
Kirby Lago: Kerasilk has always been my go-to high performance range. I was ecstatic to find out that the range I love was being upgraded to include incredible new technology that is 100 per cent vegan, sustainably sourced and climate neutral.
Kerasilk’s brand promise, ‘for hair as strong as it is beautiful’ is aligned with my belief that you can’t have beautiful hair without strong and healthy hair. I’m so excited for the new biomimetic silk technology and all other top shelf power ingredients that will help strengthen and repair.
Jason Fassbender: Environmental issues and sustainability are hot topics within any consumer industry these days. Being able to offer a completely vegan and sustainably sourced product to our guests is not only exciting, it’s a must in today’s climate. The use of Biomimetic Silk in place of an animal derived alternative really is the future of haircare. A vegan haircare range that performs better than the traditional, who wouldn’t want it?
Amanda Magistro: I’m so excited to be one of the first to showcase the all new Kerasilk for Australia. Consisting of 25 products, there is a product for every hair type. The biggest game changer for me is the new formulation consisting of Biomimetic Silk, which is vegan. I believe this will set a new standard in haircare worldwide.
IN: How does this new Kerasilk range allow you to prescribe products better and more easily?
KL: The new Kerasilk range is divided into four categories. Essentials, which is made up of tailored shampoos and conditioners for a variety of hair types. Next is the Specialists range of targeted serums, balms and masks, which offer a product solution for any problem area. I love this range because it provides a texture and strength solution immediately to give all my clients their desired hair. Then of course there’s the Styling range, which is lightweight but super effective. I believe this is where styling products are headed because most clients don’t want their hair to feel like it has product in it. Lastly, there’s the Kerasilk Expert category, which includes the professional products you need to complete the new Kerasilk Smoothing Service. This salon treatment offers brand new technology that will transform the texture of the hair for up to five months. New Kerasilk is a compact but powerful range of products offering targeted solutions for a variety of hair needs. This makes it super consumer friendly.
JF: The new Karasilk system makes prescribing a regime for your guests as easy as 1,2,3. Select the appropriate cleanse and condition product from the Kerasilk Essentials range, address any concerns with the Kerasilk Specialist range, and recommended products that your client will need to achieve their dream finish at home from the Kerasilk Styling portfolio.
AM: Kerasilk’s new formulations and packaging are more cohesive, which helps guide prescription for each service, hair type and condition. The range is also now visually categorized by three colours, soft pink, which is the Essentials range of shampoos and conditioners, soft blue being the Specialist range of high potency serums, masks and treatment products, and soft purple for Styling.
What are your top three go to products in the new Kerasilk range?
KL: I’m already head over heels for the new Kerasilk Liquid Cuticle Filler. It’s my essential product to create a great foundation in all hair types. Then, Kerasilk Anti-Dandruff Scalp Serum. It effectively removes all types of dandruff, relieves an itchy and sensitive scalp and rebalances the scalp oils. It’s a super hero product for anyone with any scalp conditions. Finally, Kerasilk Volumizing Style Foam. I use this on every hair type! It’s such a great styling support for body and movement. It’s also impressive how strong yet lightweight it is.
JF: As a Stylist I need products that don’t weigh hair down and can be restyled on full day shoots. My go-to combination is to first prep the hair with Kerasilk Liquid Cuticle Filler, which creates even porosity for the uptake of product and to strengthen weakened hair. Next, a double dose of Kerasilk Volumizing Style Foam for lightweight ‘va va voom’ that’s soft to touch. Finish with Kerasilk Multi-Purpose Hairspray to give me all day control on set.
What are your top 3 go to products in the new Kerasilk range?
AM: Kerasilk Multi-Purpose Hairspray is my go-to product whether I’m in salon or on an editorial shoot. The dual-function nozzle turns to one side to set the hair for a finished look, turns the other way for hot tool styling with heat protection up to 230 degrees. I love that it’s workable and re-workable.
Kerasilk Finishing Cream is my absolute favourite product in the range. It defines and refines your styling, smooths and polishes, and conceals split ends! A little bit goes a long way. I was blown away the first time I removed the lid and saw the amazing iridescent shine.
‘Texturized, defined and perfected’ is what the Kerasilk Texturizing Spray promises, and it delivers! I use this product almost every time I finish a beautiful blow out, it allows me to shape and reshape the hair. It offers five times more body with a satin finish. It’s a game changer! You can also apply to towel dried hair before blow drying for added texture and heat protection.
For more information visit www.kerasilk.com/en-au