In 2023, building your salon’s brand identity, website and social media presence is paramount and SalonDrive can help you elevate this crucial online persona. The easiest way to reach your clientele is online, through Google searches, social media and other avenues, so you need to put your best foot forward and cover all bases to target and then maximise your client base.
In terms of brand identity, the branding – that is the salon look, feel and vibe – and how it pertains to your online presence is vital. This online branding is the client’s first impression of your salon and needs to reflect your salon DNA in key facets such as a logo, colour palette and fonts used across all marketing materials. This extends from your website and social media presence to physical materials like business cards, flyers, pricelists, signage and more.
In your website, this brand identity must be a core focus so your salon can stand out and further increase your online presence. Your website can be found by many clients searching for salons in their area or to meet their specific service needs, and your website is your first impression to those looking for a service provider. A strong website will allow you to show up in these search results and increase your credibility.
Once you have this brand identity and website leading your online presence, salons then need to expand into social media to connect with prospective and current clients, showcase your work and present your salon environment in the best light. Formats such as TikTok and Instagram reels are currently proving to be a very effective way of reaching new people.
SalonDrive is a digital agency helping businesses in the hair industry establish and grow an online presence, specialising in website design and development, and branding solutions to hair salons, barbershops and any business in the hair industry. Utilise this important service to pioneer your salon’s way online, and watch it pay off in salon.
For more information email info@salondrive.com.au
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