Colour management software, Vish Colour Management, has launched a comprehensive survey into colour pricing, and thousands of hairdressers and salon owners are already involved. The platform hopes to gain and impart unique data and strategies to elevate salons, as the survey continues through the months of May and June.
“We want this to be the biggest non-manufacturer linked survey of colour charging ever carried out so that we can help salons and colourists ensure they are charging the best price for their talented services,” said Aygun Sana, Head Of Sales And Operations for Australia and New Zealand. “The survey will end in June, and shortly after that, we will have extensive data that can give the industry a worldwide perspective on colour.”
Vish created the short questionnaire to analyse variances in charging within similar businesses around the world and gain insights into how colour costs can affect profits. Over 1000 participants have filled out the survey so far, gaining immediate access to anonymous results on what others are charging nationally and regionally. A more extensive study will be available using proprietary colour data from Vish once the survey is complete.
“Since Vish launched, nearly five million formulas have been mixed using the system, allowing us to capture invaluable data on costs and usage, but as an industry, we need to understand why financial stability still eludes the majority of businesses,” Aygun said. “So we decided to fund this wide-ranging investigation to see what pricing models lead to greater security and growth and to help guide profit growth within colour.
“Our aim is to share insight into how pricing translates into profit for salons with everyone who participates, and to find out if new pricing strategies are increasing profitability.”
Complete the survey here.
For more information visit www.getvish.com
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