A new suite of men’s grooming products redefine masculinity. Dedicated to self-improvement, integrity and purpose, in hair care and beyond, Barberian is more than a product range – it’s a movement.
The Barberian brand of men’s grooming products is ten years in the making, the passion project of co-founder Jorge Viota, who sought to create products that defined “the man we want to embrace”. Drawing on over 40 years of hairdressing experience, the products champion personalised grooming and holistic self-care, as tailored to individual needs from hair texture to lifestyle.
Each product is meticulously crafted with high-quality, Australian-native ingredients, which are built with a commitment to purity and low toxicity, as natural, cruelty-free product options that are made in Australia.
The brand is defined by values of consumer care, environmental consciousness, wellness and refinement, which combine in tools ideal for the sophisticated, modern man, in what Jorge describes as “responsible masculinity”. The brand DNA fuses approachability, with authenticity, confidence, tradition, innovation and the pursuit of quality. Barberian forgoes excess in favour of simple, effective product solutions.
“Men’s grooming, when coupled with sustainable, natural haircare, isn’t just a choice; it’s a commitment to both personal refinement and a healthier planet,” Jorge said. “To partner with Barberian is to join a growing movement – a commitment to excellence, a vow to uphold the highest standards, and a promise to contribute to a more conscious and caring experience. Your clients aren’t just using a world class product; they are partaking in a philosophy that enriches their lives and respects the environment.”
The Barberian considered, curated ten-product range includes a specialised beard oil, a moisturising shampoo and conditioner, a daily shampoo and conditioner, waxes in medium and strong holds, a Moustache wax and the brand’s signature tattoo care cream. Each product is named after iconic male celebrities and historical figures, such as John Lennon, Salvador Dali, David Bowie and more.
The range is housed in packaging that is made with recycled paper with the printing on the bottles non-toxic ink, in line with the brand’s environmental values.
“We´re committed to reducing waste and using recyclable and biodegradable packaging. Our journey has been challenging, but our goal remains unchanged: an exceptional grooming range with unwavering integrity. Barberian men’s grooming is where grooming meets a commitment to a better self and world,” Jorge said.
Recently launched and now available exclusively to salons and barbers Australia-wide, join the Barberian movement as a new frontier in men’s hair and so much more.
For more information visit www.barberianmensgrooming.com.au