TONI&GUY presented their 2024 Mainstage event on October 27, and the Australian Art Team won the title of TONI&GUY Global Creative Image, representing our national talent and contributing to this immense artistry housed within the brand.

The event honoured hair artistry and fashion as hosted at HERE, The Outernet in central London and looking ahead to the brand’s 2025 campaign, titled House of TONI&GUY. The venue’s unique wrap-around screens and immersive 360 digital tunnel showcased this aesthetic, as well as salon looks, fashion shows, education and LABEL.M innovations in front of 1200 guests.

The event paid tribute to the successes of the past year for TONI&GUY, from sustainable to product and creative awards. Beyond previewing House of TONI&GUY 2025, guests also experienced an exclusive look at the styles that dominated London Fashion Week this season, while also looking ahead to next season’s trends, and learning about LABEL.M’s 2025 collection, titled Empowering Me, which has a focus on professional empowerment.

“We are creating a modern legacy for our future generations,” said TONI&GUY CEO Sacha Mascolo-Tarbuck “We’re not just writing our next chapter; we’re writing our next book!”

Other inspiring presentations included a men’s styling focus that demonstrated sharp cuts to modern grooming techniques and men’s trends thanks to Artistic Directors Dexter Johnson and Men’s Hairdresser of the Year Sam Elliot. Two time and 2024 British Hairdresser of the Year and the brand’s Global Creative Director, Cos Sakkas, then took to the stage to present this year’s winning collection – Eclipse. Each look inspired in its artistry, attention to detail and technical precision. Finally, an Avant Garde show from International Artistic Director and recent AHFAs International Hairdresser of the Year, Efi Davies, revealed the creative ingenuity alive and thriving within TONI&GUY in bold, sculptural hair fashion creations, while aerialists performed mid-air tricks.

The 2024 TONI&GUY Awards honoured talent from around the world, including our own Australian team, as well as rising stars, pioneering salons and special awards. Congratulations to the winners!

TONI&GUY GLOBAL CREATIVE IMAGE
Presented by Cos Sakkas, Global Creative Director
WINNER: Australian Art Team

2024 RISING STARS
Presented by Cos Sakkas, Global Creative Director
WINNERS:
1^st Year Blow Dry – Lily Farrow, Covent Garden
1^st Year Hair Up – Ekaterina Kim, Teddington
2^nd Year Future Foundation Cut & Colour – Sophie Mai Gouldbourne, Clapham Junction
3^rd Year Creative Cut & Colour – Isabella Sutcliffe, Manchester

LABEL.M DISTRIBUTOR OF THE YEAR
Presented by Eamonn Boreham, LABEL.M Global Commercial Manager
WINNER: Czech Republic

TONI&GUY LABEL.M SALON OF THE YEAR
Presented by Eamonn Boreham, LABEL.M Global Commercial Manager
WINNER:
Bracknell: Highest Retail
Milton Keynes: Highest Growth

TONI&GUY UK SALON OF THE YEAR
Presented by David Higgins, L’Oréal Professional Products
WINNER: Gosforth – Samantha Tazey

TONI&GUY GLOBAL SALON OF THE YEAR
Presented by Sacha Mascolo-Tarbuck, CEO
WINNER: Cherry Reynes, Philippines

OUTSTANDING ACHIEVEMENT
Presented by Sacha Mascolo-Tarbuck, CEO
WINNER: Tim Avory, Group

Catch up with INSTYLE and Styleicons!

• Subscribe to our bi-monthly magazine
• Check out www.styleicons.com.au
• Subscribe to our twice-weekly newsletter
• View our digital magazine
• Follow us on social media on Instagram, Facebook and LinkedIn