Authority in Blonde – 4 DAYS
Masterclass
MELBOURNE, 15TH APRIL 24 – 18TH APRIL 24
Ready to become an authority in all things blonde? Dive into the latest trending colours, techniques and methodology before mastering must-have business knowledge and relevant blonde service options.
Highlights include the revamped ASK Education eAcademy and hair tutorials from guest #hairartists demonstrating our iconic blonde portfolio on real models! Let your hands-on experience play a key part in creating the looks and seize the opportunity to take pictures and receive tips & tricks on creating impactful social media content to post on your own channels!
WHY SHOULD YOU BECOME A BLONDE EXPERT?
You will navigate through 4 days of mastery covering the entire Blonde colour portfolio, sharpen your knowledge on hair biology, hair colour science, consultation, communication. Refine your technical expertise in creating bespoke formulations, colour placement, dimensional colour techniques, and colour correction.
You will get to take the theory into practice with hands-on workshops and be inspired by our leading Guest Artists and top Schwarzkopf Professional Educators. Learn key techniques to create stand out social media content, elevate your professionalism and increase your revenue.
Being a blonde expert allows you to:
- Increase loyalty from your clients
- Encourage longer-lasting client-hairdresser relationship based on trust and expertise
- Maximise salon profit
- Establishing a solid position within the hair-dressing market
- Schwarzkopf Professional Authority in Blonde will give you all the tools you need to become an expert in Blondes
For all seminar dates please speak to your Schwarzkopf Professional Educator.
Ready to book or require further information on content, or seminar availability please speak to your ASK Advisor or call AU 1800 624 000 / 9978 0648. NZ call 0800 500 515
Email: schwarzkopfprofessional@henkel.com
PAYMENT OPTIONS
1. Charge to your Schwarzkopf Professional Account
2. Pay via credit card; Mastercard & Visa are accepted – surcharges apply
Note: Accounts/Credit cards will be charged on date of booking.
PHOTOGRAPHY & VIDEOGRAPHY DURING COURSES
Occasionally, Schwarzkopf Professional team members may take photographs and/or videos
of education courses taking place, which are used for education marketing purposes (e.g.,
Instagram, Facebook, and the Schwarzkopf Professional Education website). Your attendance
assumes your agreement to appear in these photos and videos. If you do NOT wish to appear,
please make it known to your Course Facilitator before you leave the Studio on the first day of
your course.
CANCELLATION POLICY
Confirmation will be sent to the participant 14 days prior to the seminar taking place and a
reminder SMS will be sent in the week leading up to the seminar date.
If you are unable to attend a seminar 14 days prior notice is required. Cancellations and
changes must be via your Schwarzkopf Professional educator.
* Incase of a course being cancelled or postponed due to low enrolment or unforeseen circumstances, refunds will be processed where due.
Schwarzkopf Professional reserves the right to update their courses and Guest Artists without notice.
Creative with Ozdare – Brisbane, Queensland – Bernadette Beswick – bobs and fringes
Bernadette Beswick
An award-winning education titan whose exhilarating classes have catapulted her to the top of Australian hairdressing education. With an enviable education pedigree spanning over a decade, her own Beswick Education Services (BES) was established in 2017, delivering innovative and empowering workshops that achieve excellence in salons and beyond.
Awarded AHIA Victorian Hairdresser of the Year in 2022 and 2023 and has 38 years’ hairdressing experience. Bernadette is renowned industry-wide for her skills in precision cutting, both classic and creative cutting techniques and diligently works to develop the next generation of salon professionals across; consultation, retailing, sales, freehand techniques, precision cutting and styling. An authentic and skilled communicator, Bernadette has a gift for bringing out the best in her students.
bobs and fringes
Join us on a transformative journey led by Bernadette, a world-renowned and award-winning cutting master, as she takes you through the latest trends in precision cutting.
In this unique class, tailored for hairdressers aspiring to elevate their skills, you’ll delve into the artistry of adaptive cutting techniques suitable for various hair types. Bernadette will impart her expertise, ensuring you grasp the finer points of precision cutting. Gain not only technical proficiency but also the confidence to expand and grow your client base.
Don’t miss this opportunity to learn from a master and be a part of Bernadette’s national tour.
who it’s for? Qualified hairdressers who aspire to elevate their cutting skills.
course format Demo + hands on – mannequin head included.
course duration 9am – 5pm investment $350
ELEVEN Australia – Melbourne, Victoria – cutting 101
Enhance your technical skills and build mastery in cutting starting with the fundamentals of consultation and tools.
Learn about cutting lines, shapes and layers while exploring suitability for each client. Cutting looks and skills led by your ELEVEN Australia Brand educator.
who its for? All stylists new to cutting who want to learn cutting skills
course format Hands on – mannequin head included
course duration 10am – 4pm investment $195
Angela Soong Life in Colour – Perth (WA)
Mon 22nd Apr 2024, 9:30 am – 4:30 pm AEST
Angela is a passionate hairdresser who thrives on education in the industry she loves. She has gained extensive experience by working overseas, worked at Melbourne Fashion Week, won De Lorenzo Educator of the Year, been a guest artist on the Main stage for Hair festival, become the first Australian educator for X-Presion Creativos pixel method of colouring and a finalist for AHFA Victorian Hairdresser and Colourist of the year for 2023. Angela is now sharing her knowledge, over 20years of hairdressing experience and her inspiration for colour education in her own fun innovating colour class.
Life in Colour – Multidimensional and colour blocking colours
You will be shown how to use different techniques to create multidimensional and colour blocking fashion and commercial colours through coppers, reds, pastels and vivids using our complete Nova360º range.
Recommended for:
Intermediate and Advanced colourists who want to learn something fun and new! Push the boundaries of colouring and extend their colouring knowledge.
Session focus:
• Creating multi-dimensional and colour blocking
• Working with coppers, red, pastels, vivids
• Learning techniques to utilise more than just one colour
• Personalising colours for your clients
Time: 1 day
Cost: $550 per person which includes a mannequin, Achievement Certificate, workbook and lunch
Bring: Metal tail comb, wide tooth comb, section clips x 6, brushes, hairdryer and thermal tools
PLEASE NOTE:
Cancellation & Refunds Policy
Due to the high cost of scheduling these events, venue hire, flights, accommodation and catering De Lorenzo must adhere to our Cancellation & Refunds Policy. If you need to cancel, change booking or require a refund, please email or call at least 10 days prior to the session. If you are ill and unable to attend, please email us a copy of your medical certificate in order to credit your booking to the next available session in your area (depending on availability). De Lorenzo will make every effort to accommodate your request. Contact us at: 1800 800 347 or education@delorenzo.com.au
Confirmation, Notifications & Reminders
Confirmation, notifications and reminders are automatically sent to the email address and mobile number supplied when booking. De Lorenzo takes no responsibility for missed reminders, disconnected numbers, unattended email addresses or participants leaving or not turning up on the day of the session.
COLOUR
BLONDME COLOUR
Discover all there is to know about the comprehensive
BlondME colour portfolio. This versatile and intuitive
range offers solutions for lightening, lifting and
colouring. Understand the full colour range to achieve
the perfect blonde result every time.
WHO CAN ATTEND
Sessions are open to individuals of
all skill levels, making them inclusive
and accommodating for everyone
designed to embrace a diverse range
of skills and learning styles ensuring
a valuable experience for each
participant.
WHAT WILL YOU LEARN
In our sessions you’ll learn the
essential skills of knowing when
and how to effectively use and
apply various product information,
leveraging product knowledge
ensuring a comprehensive
understanding of utilizing product
information to its fullest potential.
All sessions are AEST time.
COLOUR
FIT FOR COLOUR
When it comes to colouring hair, understanding
the essential principles of colour is the first step.
Understand how colour works paired with our diverse
range of SKP colour products you will be guided
through the colour process. Become the colourist you
want to be!
HOW TO REGISTER
For our complimentary online
digital training sessions with our
expert educator, kindly provide
your name and email address to
kate.rawnsley@henkel.com Please
specify the session you wish to
attend, upon registration you will
receive an invitation with a link to
access the session on the scheduled
day.
WHO CAN ATTEND
Sessions are open to individuals of
all skill levels, making them inclusive
and accommodating for everyone
designed to embrace a diverse range
of skills and learning styles ensuring
a valuable experience for each
participant.
WHAT WILL YOU LEARN
In our sessions you’ll learn the
essential skills of knowing when
and how to effectively use and
apply various product information,
leveraging product knowledge
ensuring a comprehensive
understanding of utilizing product
information to its fullest potential.
All sessions are AEST time.
COLOUR
ZERO AMM
Be the Colourist you want to be! discover all things
Igora Zero AMM, understanding the benefits of an
ammonia free colour, what makes Igora Zero so
special, when, and how to use Igora Zero, where it fits
new technology and sustainable story.
WHO CAN ATTEND
Sessions are open to individuals of
all skill levels, making them inclusive
and accommodating for everyone
designed to embrace a diverse range
of skills and learning styles ensuring
a valuable experience for each
participant.
WHAT WILL YOU LEARN
In our sessions you’ll learn the
essential skills of knowing when
and how to effectively use and
apply various product information,
leveraging product knowledge
ensuring a comprehensive
understanding of utilizing product
information to its fullest potential.
All sessions are AEST time.
ELEVEN Australia – South Australia – core colour education Byron Silver
Learn how to identify and navigate colour correction based on the clients starting level, target look, colour history plus, how to set the right expectations of consultation.
Learn to determine effective colour removal and recoloring techniques from your ELEVEN Australia Brand educator.
who it’s for? All colourists offering colour services on clients who want a deeper understanding of colour fundmentals
course format Hands on and practical
course duration 10am – 4pm investment $150
prerequisite Bondi Bronze certification in – salon ELEVEN Australia colour
Rachel Vitullo
ELEVEN AUSTRALIA COLOUR BRAND AMBASSADOR
Two time AHFA Australian Creative Colourist of the Year and Lead Educator at Joey Scandizzo Salon, Rachel is a powerhouse of knowledge and skill when it comes to developing the next wave of talent within our industry. With an impressive career consisting of competition work, editorial and runway experience, there is no challenge too big or too small Rachel isn’t excited to take on. Her skills in modern colour and styling, with attention to detail are beyond impressive. Rachel has an infectious personality and incredible energy. Her drive and creativity push her to continually learn and develop her skill, so she is always at the top of her game.
Business with Ozdare – Sydney NSW- socials set up with Ozdare by Renee Andrews
Socials set up: RENEE ANDREWS
Social’s queen, Renee Andrews has been a hairdresser for more than 20 years and owns her own thriving social media agency. Renee teaches her Instagram community, a ‘fluff-free’ business approach on social media strategies. People buy an experience and from people they know, like and trust. Renee believes it’s essential to show off the in-salon personality of your business.
Transforming salon businesses and Individuals, remaining consistent and intentional with their business socials is Renee’s passion and commitment. scale your socials What do your salon socials say about you? Learn how to reduce the overwhelm you feel when it comes to planning your salon social media. This is an interactive workshop to gain the tools and ‘how to’ on creating new content ideas ready to post today. Establish a strategy that will convert new clients, give you clarity and confidence to grow your business via your socials.
Practice hands on ‘how to’ capture high quality, professional ‘post worthy’ images on a live model.
who it’s for? All who want to improve and master their socials.
course format Look and Learn (bring your mobile phone fully charged).
course duration 10am – 5pm investment $275
*50% discount on 4 or more stylists from same salon bookings
Business with Ozdare – Charlene Fernandez – the human hairdresser and the intuitive consultation
Self care for you and conscious care for your client. Charlene is a one-of-a-kind educator, her workshops are engaging, entertaining and full of practical strategies to help activate success both personally and professionally. This course focuses on you as an individual, reconnecting you to yourself as a human first and then looking at how we can best look after our clients through the most connected and considered consultations. You will learn how to look after all aspects of your health and well-being, enhance your problem-solving skills, conduct thorough consultations, boost client retention and increase profitability, ultimately transforming you into a more fulfilled and thriving hairdresser.
The first half of the day focuses on ‘The Human Hairdresser’. First and foremost, we are humans. As hairdressers we need to be able to shift our focus to look after ourselves before we can wholeheartedly service others. This workshop is dedicated to the mindful practices needed to be a successful hairdresser.
The second half of the day focuses on ‘The Intuitive Consultation’. The consultation is the heart of any service and directly correlates to client satisfaction and overall profit. In this session you will learn straightforward steps to ensure you are connecting to the hair and the human in your chair. We’ll delve into the essential aspects and non-negotiables of styling, cutting and colour consults, leaving you empowered to fulfil every client’s desire no matter what the request.
who it’s for? All hairdressers working with clients on salon floor.
course format Look and Learn.
course duration 10am – 4pm investment $275
Charlene Fernandez: COLOR.ME BY KEVIN.MURPHY AUSTRALIA AMBASSADOR
Don’t miss this opportunity to work with an industry icon.
Fun, engaging, honest, and raw – Charlene Fernandez is a vibrant hairdresser, inspirational educator and most recently, a proud salon owner. Throughout her 18 years in hair, Charlene has endeavored to experience all this incredible industry has to offer. Charlene has worked at New York Fashion Week, won international awards in Berlin and Monaco, held shows in London and Hanover, and in 2021 won AHIA (Australia Hair Industry Awards) Independent Stylist of the Year.
Coming from a large family and managing big teams for the majority of her career, Charlene is excited to now be building a new, wholesome and growth minded community that merges hair and wellness at Reign Salon and Retreat.
Charlene looks forward to sharing her insight and wisdom to empower fellow hairdressers and colourists to be all that they can and dream without limitations.