Business with Ozdare – socials set up with Ozdare by Renee Andrews
Socials set up: RENEE ANDREWS
Social’s queen, Renee Andrews has been a hairdresser for more than 20 years and owns her own thriving social media agency. Renee teaches her Instagram community, a ‘fluff-free’ business approach on social media strategies. People buy an experience and from people they know, like and trust. Renee believes it’s essential to show off the in-salon personality of your business.
Transforming salon businesses and Individuals, remaining consistent and intentional with their business socials is Renee’s passion and commitment. scale your socials What do your salon socials say about you? Learn how to reduce the overwhelm you feel when it comes to planning your salon social media. This is an interactive workshop to gain the tools and ‘how to’ on creating new content ideas ready to post today. Establish a strategy that will convert new clients, give you clarity and confidence to grow your business via your socials.
Practice hands on ‘how to’ capture high quality, professional ‘post worthy’ images on a live model.
who it’s for? All who want to improve and master their socials.
course format Look and Learn (bring your mobile phone fully charged).
course duration 10am – 5pm investment $275
*50% discount on 4 or more stylists from same salon bookings
ELEVEN Australia – styling trends and techniques Jaimme-Lee Hallgath
Be ready for the continued popularity of lived-in hair and gender neutral looks. Learn how to work with your clients natural texture wave patterns, how to modify based on their face shape and cutting methodologies curated by Joey Scandizzo.
This collection will be available in each state and bespoke class will be facilitated by your ELEVEN Australia Brand Ambassador Jaimme-Lee Hallgath.
who its for? All stylists who want to learn curent cutting techniques
course format Hands on – mannequin head included
course duration 10am – 4pm
investment $250
K18 – K18 with ozdare
K18 with ozdare
Discover the ‘how to’ knowledge and skills of the full K18 range. A hands on learning experience understanding the steps of the K18 maintenance service for all hair types – not just for blondes!
Enjoy a learning concentrated environment and discover a full salon service menu + service calculator to maximise salon revenue using K18.
These invaluable sessions will be held in your state and facilitated by an ozdare K18 Business Development Consultant expert Fiona Thomas and Lisa Ravech and ozdare Colour Technical Educator.
who it’s for? All salon owners and team members.
course format Look and Learn + some hands on product experience.
course duration 5pm – 7pm
Investment $49
*50% discount for more than 4 bookings
**K18 goodie bag for all attendees
KEVIN.MURPHY -Sydney NSW – texture shape finish by Jessi Kerns
Learn how to identify each and every hair texture and your clients product needs. Explore all of the tips and tricks on product application and choice that the KEVIN.MURPHY creative teams use on campaigns and runway shows. Explore how we achieve the iconic texture, shapes and results signature to KEVIN.MURPHY.
• Learn creative new ways to use the portfolio of products on all of your clients.
• Identify your clients texture and learn how to communicate creative new ways to style their hair.
• Gain the skills required to become a true expert in product application and layering.
who it’s for? All hairdressers and stylists looking to increase their skills working with all hair types and textures.
course format Look and Learn.
course duration 5pm – 8pm
investment $195
Jessi Kerns (APAC Singapore)
KEVIN.MURPHY STYLE.MASTER
Originally from the USA, for over a decade Jessi has been based in Singapore, working as a stylist, salon owner and educator.
Jessi founded her salon The Parlour with a mindset of education. Noticing a shortage in skilled talent, The Parlour Apprentice Program was formed. The Parlour became a space where skills could be refined, and talent could blossom. With experience both as a creative and salon owner, Jessi was invited to join the KEVIN.MURPHY KEY Program. Since this time Jessi has been delivering
and assisting at classes and events across Asia and the United States for KEVIN. MURPHY. With a strong love for the business, communication and editorial skills, Jessi has been the lead educator for SESSION.SALON in the Asia region.
Join Jessi for KEVIN.MURPHY texture shape finish look and learn class.
KEVIN.MURPHY – texture shape finish by Jessi Kerns
Learn how to identify each and every hair texture and your clients product needs. Explore all of the tips and tricks on product application and choice that the KEVIN.MURPHY creative teams use on campaigns and runway shows. Explore how we achieve the iconic texture, shapes and results signature to KEVIN.MURPHY.
• Learn creative new ways to use the portfolio of products on all of your clients.
• Identify your clients texture and learn how to communicate creative new ways to style their hair.
• Gain the skills required to become a true expert in product application and layering.
who it’s for? All hairdressers and stylists looking to increase their skills working with all hair types and textures.
course format Look and Learn.
course duration 5pm – 8pm
investment $195
Jessi Kerns (APAC Singapore)
KEVIN.MURPHY STYLE.MASTER
Originally from the USA, for over a decade Jessi has been based in Singapore, working as a stylist, salon owner and educator.
Jessi founded her salon The Parlour with a mindset of education. Noticing a shortage in skilled talent, The Parlour Apprentice Program was formed. The Parlour became a space where skills could be refined, and talent could blossom. With experience both as a creative and salon owner, Jessi was invited to join the KEVIN.MURPHY KEY Program. Since this time Jessi has been delivering
and assisting at classes and events across Asia and the United States for KEVIN. MURPHY. With a strong love for the business, communication and editorial skills, Jessi has been the lead educator for SESSION.SALON in the Asia region.
Join Jessi for KEVIN.MURPHY texture shape finish look and learn class.
HAIR FESTIVAL SYDNEY 2024
30 JUNE – 1 JULY 2024
ICC SYDNEY
The third installment of Hair Festival is back and better than ever before with a new date and venue. Join us as we unite the industry on Sunday 30 June – Monday 1 July at the ICC Sydney for the biggest weekend of the hairdressing calendar.
SHOP. LEARN. COMPETE. CONNECT. your way around the multi-faceted, dynamic event. From your favourite brands, iconic industry leader educators, new innovations, and a whole lot of networking and fun Hair Festival 2024 will have it all.
The party of the year is back and better than ever at Establishment Bar. Let loose, unwind, and party with your fellow industry friends in the luxurious surroundings as you celebrate the creativity, passion, and fun of the hairdressing industry on Sunday 30 June 2024.
Hair Festival is brought to you by the talented teams at BHA Media (a subsidiary of The Intermedia Group, publisher of INSTYLE magazine and styleicons.com.au) and supported by the Australia Hair Industry Awards (AHIA) thanks to Mocha Publishing, and the Australian Hairdressing Council (AHC).
BOOK YOUR TICKETS NOW
SEAMLESS1
Endless Possibilities with Sarah Emilia
Sunday 30 June 2024 | 9.00am – 10.00am
Parkside 2
BOOK TICKETS
Overview
During this one-hour session leading hair extension expert Sarah Emilia will take you through not only her signature tape extension application but also how she grew a 7 figure salon and social media platforms that reach over 1.4 million followers.
Learn how to layer in hair extensions for on-trend + Seamless blends.
In this session, you will learn how to…
Learn how to grow your hair extension clientele and business whilst your clients grow instant length.
What’s Included
- Education seminar
- Chance to meet and greet Sarah Emilia
Meet Your Educator
Sarah Emilia | @sarahemiliaofficial
A name well known in the local hairdressing scene, Sarah Emilia has seen a meteoric rise to Tik Tok and Instagram fame internationally, exploding onto the ‘Hair Influencer’ arena over the past 12 months. Coming a long way from cutting her friends’ hair in highschool out of her garage, to becoming the Co-owner and face of Sarah Jade Hair, a busy destination salon in Sydney’s iconic Bondi Beach, which has created the foundation for Sarah Jade’s social success with its epic transformations and life-changing extension results, Sarah Jade found her passion in creating each woman that sat in her chair’s ideal vision of themselves. Sarah says “My aim is to provide a safe space to all women in particular the younger generation and figure out what the transformation means to them. I like to dive deep and uncover the emotion behind the desired change and tap into that to create an experience tailored to them” But a successful salon was not quite enough for this entrepreneurial spirit, branching out to create her own line of Haircare, focussed on extension care and safe extension styling, a gap in the market all “extensionistas” have struggled with here in Australia.
From here Sarah Emilia was quickly snapped up for her unique way of presenting herself on socials, being approached to become an ambassador for brands such as GHD, Ape the label, Seamless1 and former 2x Digital Influencer of the year Natalie Anne’s own brand, Natalie Anne Haircare.
Wanting to inspire other salon professionals and content creators like herself to build their own personal brands, Sarah Emilia created her highly successful education series “Show Up On Socials” geared towards assisting others to build confidence within themselves as not only a stylist, but also an authority within their specific niche of content creation. Sarah found that one of the main roadblocks to other creators finding success themselves on socials was a lack of knowledge of the tools available to gain traction and then how to implement them effectively and authentically. Her inspiration? Her audience! Sarah Emilia is a huge advocate for hands-on community management, closely and personally interacting with her audience to let them lead her in the type of content they want to see curated across her page. A strategy that has definitely proved itself, her principles of “Educate, Entertain and Inspire” taking her followers from 7000 in January to just over 1 million in the space of 5 months. Sarah says “ Fear of judgment is definitely the biggest hurdle everyone faces in putting themselves out there. I myself was in the same boat, until I started actually listening to my audience and ensuring my content was responding to their feedback. Once I got to the point where I no longer wanted my fear of a few negative voices to hold me back from speaking to the audience that really wanted to hear from me, I really started to see a difference in the impact I was making. The success and followers became a by-product of that impact, not only growing the online numbers but booking my salon out months in advance. I’ve also had mothers reach out to me about their daughters experiencing bullying in their digital space, and seeing how that can affect confidence at such a difficult and important stage of life I have tried to use my platform and my salon to help restore young women’s confidence and let them know bullying is not ok. I also like to use my platform to share knowledge with apprentices and those starting their hair journey, to ensure they feel supported in their career choice and provide them educational content to help direct them towards their passion”
Leadership | Business | Entrepreneurship
Building a Resilient Future
How do you keep up to date with new and different opportunities for your business? REALtalk is a business forum that incorporates speakers, panels and industry specialist all sharing ways to future proof our industry.
Attending the REALtalk Business Forum will help you understand the importance of staff team building, feedback and communication. Gain ideas on handling staff wellbeing, staff management, culture and mental health. With the importance of sustainability at the forefront, this will be discussed along with waste reduction and new technology. Embracing and understanding the digital world and it’s ever changing landscape will be a major topic which will included social media best practices. Reviewing an approach to a holistic salon will certainly be a highlight of the session. Looking into what the consumer is thinking and understanding trends will be another element for this information packed session.
REALtalk Business Forum creates authentic, inspirational and unbranded conversations on what matters to our industry, with usable ways to grow your business, inspire your salon staff and review your service offering.
With a significant line up of Internationally and locally renowned keynote speakers, discussion will focus on many important aspects of running a business today. There are three key panels with industry leaders and innovators who will discuss trends that are affecting you.
REALtalk Business Forum creates a more connected conversation to build a more resilient future and is scheduled to take place on Sunday 30 June 2024 from 9.00am to 1.00pm.
Take a look at the 2024 REALtalk Business Forum program below.
Signature Hair Extension Methods
with Shakira Jade, Lucy O’Brien, & Lori-Anne Hall
Presented by Hair Candy Australia
Sunday 30 June 2024 | 10.45am – 11.45am
Room C2.6
Overview
Unlock exclusive tips and tricks from Hair Candy’s national educators, showcasing our signature application methods. Join us as the founder of Hair Candy Australia shares her proven tips for success on crafting a six-figure business. Elevate your expertise and business potential with our invaluable insights. Presented by Shakira Jade, Lucy O’Brien & Lori-Anne Hall.
Meet Your Educators
Lucy O’Brien
Lucy brings over 13 years of expertise, specializing in the intricate art of hair extension application. Originally from the UK, she now calls Australia home, where she serves as the national educator for Hair Candy Australia. Lucy’s coast-to-coast travels showcase her commitment to sharing Hair Candy’s unique application techniques with professionals across the country.
Shakira Jade | @_shakirajade
Shakira, the founder of Hair Candy Australia, has built her company from the ground up into a multi- million dollar business over the past 17 years. As both a successful entrepreneur and business coach, her journey showcases resilience and innovation in creating her own methods of hair extensions. She’s a valuable resource for aspiring hairdressers seeking to achieve success in business.
Lori-Anne Hall | @haircandy_lori
Lori is the dedicated Operations Manager overseeing the operations of three vibrant Hair Candy Salon locations. With over 12 years of industry expertise, Lori is not only a seasoned professional but also a skilled Weft Extensions specialist. Her dedication to team training and development is matched only by her mastery in perfecting weft extensions, further enhancing the salons reputation for excellence and innovation.
BECOME A BKT NANOPLASTY PRO: UNLEASH YOUR SALON’S STRAIGHTENING POTENTIAL!
Sunday 30 June 2024 | 12.15pm – 1.15pm
Room C2.6
BOOK TICKETS
Overview
In this session, you will learn how to expertly master the art of Nanoplasty, from understanding your client’s hair to ensuring they receive their desired result.
In this session, you will learn how to…
Master the art of Nanoplasty, including understanding your client’s hair, preparing the hair, employing effective sectioning techniques, applying the Nanoplasty Formaldehyde-free formula, anticipating the transformation, skilfully straightening out any kinks, and adding finishing touches to maintain that fabulous straight hair.
This course is ideal for…
For owners, managers, and stylists eager to elevate skills and looking for a new straightening product.
What’s Included
- 1-hour workshop
- Take home Manual
- Optional Q&A with Leticia
Meet Your Educator
Leticia Prado
Leticia stands as the visionary founder of BKT, her profound journey rooted in a lifelong passion for hair and a personal odyssey battling unruly curls. Driven by an unwavering vision to empower women with confidence, Leticia meticulously formulated a highly successful straightening solution enriched with top-tier ingredients. Her creation extends beyond a mere haircare product; it represents a transformative brand that not only achieves remarkable straightening and frizz reduction but also champions a holistic, eco-friendly approach to beauty. In crafting BKT, Leticia’s commitment to quality, empowerment, and environmental consciousness shines through, offering women a pathway to confidence.