HAIR FESTIVAL SYDNEY 2024
30 JUNE – 1 JULY 2024
ICC SYDNEY
The third installment of Hair Festival is back and better than ever before with a new date and venue. Join us as we unite the industry on Sunday 30 June – Monday 1 July at the ICC Sydney for the biggest weekend of the hairdressing calendar.
SHOP. LEARN. COMPETE. CONNECT. your way around the multi-faceted, dynamic event. From your favourite brands, iconic industry leader educators, new innovations, and a whole lot of networking and fun Hair Festival 2024 will have it all.
The party of the year is back and better than ever at Establishment Bar. Let loose, unwind, and party with your fellow industry friends in the luxurious surroundings as you celebrate the creativity, passion, and fun of the hairdressing industry on Sunday 30 June 2024.
Hair Festival is brought to you by the talented teams at BHA Media (a subsidiary of The Intermedia Group, publisher of INSTYLE magazine and styleicons.com.au) and supported by the Australia Hair Industry Awards (AHIA) thanks to Mocha Publishing, and the Australian Hairdressing Council (AHC).
BOOK YOUR TICKETS NOW
SEAMLESS1
Endless Possibilities with Sarah Emilia
Sunday 30 June 2024 | 9.00am – 10.00am
Parkside 2
BOOK TICKETS
Overview
During this one-hour session leading hair extension expert Sarah Emilia will take you through not only her signature tape extension application but also how she grew a 7 figure salon and social media platforms that reach over 1.4 million followers.
Learn how to layer in hair extensions for on-trend + Seamless blends.
In this session, you will learn how to…
Learn how to grow your hair extension clientele and business whilst your clients grow instant length.
What’s Included
- Education seminar
- Chance to meet and greet Sarah Emilia
Meet Your Educator
Sarah Emilia | @sarahemiliaofficial
A name well known in the local hairdressing scene, Sarah Emilia has seen a meteoric rise to Tik Tok and Instagram fame internationally, exploding onto the ‘Hair Influencer’ arena over the past 12 months. Coming a long way from cutting her friends’ hair in highschool out of her garage, to becoming the Co-owner and face of Sarah Jade Hair, a busy destination salon in Sydney’s iconic Bondi Beach, which has created the foundation for Sarah Jade’s social success with its epic transformations and life-changing extension results, Sarah Jade found her passion in creating each woman that sat in her chair’s ideal vision of themselves. Sarah says “My aim is to provide a safe space to all women in particular the younger generation and figure out what the transformation means to them. I like to dive deep and uncover the emotion behind the desired change and tap into that to create an experience tailored to them” But a successful salon was not quite enough for this entrepreneurial spirit, branching out to create her own line of Haircare, focussed on extension care and safe extension styling, a gap in the market all “extensionistas” have struggled with here in Australia.
From here Sarah Emilia was quickly snapped up for her unique way of presenting herself on socials, being approached to become an ambassador for brands such as GHD, Ape the label, Seamless1 and former 2x Digital Influencer of the year Natalie Anne’s own brand, Natalie Anne Haircare.
Wanting to inspire other salon professionals and content creators like herself to build their own personal brands, Sarah Emilia created her highly successful education series “Show Up On Socials” geared towards assisting others to build confidence within themselves as not only a stylist, but also an authority within their specific niche of content creation. Sarah found that one of the main roadblocks to other creators finding success themselves on socials was a lack of knowledge of the tools available to gain traction and then how to implement them effectively and authentically. Her inspiration? Her audience! Sarah Emilia is a huge advocate for hands-on community management, closely and personally interacting with her audience to let them lead her in the type of content they want to see curated across her page. A strategy that has definitely proved itself, her principles of “Educate, Entertain and Inspire” taking her followers from 7000 in January to just over 1 million in the space of 5 months. Sarah says “ Fear of judgment is definitely the biggest hurdle everyone faces in putting themselves out there. I myself was in the same boat, until I started actually listening to my audience and ensuring my content was responding to their feedback. Once I got to the point where I no longer wanted my fear of a few negative voices to hold me back from speaking to the audience that really wanted to hear from me, I really started to see a difference in the impact I was making. The success and followers became a by-product of that impact, not only growing the online numbers but booking my salon out months in advance. I’ve also had mothers reach out to me about their daughters experiencing bullying in their digital space, and seeing how that can affect confidence at such a difficult and important stage of life I have tried to use my platform and my salon to help restore young women’s confidence and let them know bullying is not ok. I also like to use my platform to share knowledge with apprentices and those starting their hair journey, to ensure they feel supported in their career choice and provide them educational content to help direct them towards their passion”
Leadership | Business | Entrepreneurship
Building a Resilient Future
How do you keep up to date with new and different opportunities for your business? REALtalk is a business forum that incorporates speakers, panels and industry specialist all sharing ways to future proof our industry.
Attending the REALtalk Business Forum will help you understand the importance of staff team building, feedback and communication. Gain ideas on handling staff wellbeing, staff management, culture and mental health. With the importance of sustainability at the forefront, this will be discussed along with waste reduction and new technology. Embracing and understanding the digital world and it’s ever changing landscape will be a major topic which will included social media best practices. Reviewing an approach to a holistic salon will certainly be a highlight of the session. Looking into what the consumer is thinking and understanding trends will be another element for this information packed session.
REALtalk Business Forum creates authentic, inspirational and unbranded conversations on what matters to our industry, with usable ways to grow your business, inspire your salon staff and review your service offering.
With a significant line up of Internationally and locally renowned keynote speakers, discussion will focus on many important aspects of running a business today. There are three key panels with industry leaders and innovators who will discuss trends that are affecting you.
REALtalk Business Forum creates a more connected conversation to build a more resilient future and is scheduled to take place on Sunday 30 June 2024 from 9.00am to 1.00pm.
Take a look at the 2024 REALtalk Business Forum program below.
Signature Hair Extension Methods
with Shakira Jade, Lucy O’Brien, & Lori-Anne Hall
Presented by Hair Candy Australia
Sunday 30 June 2024 | 10.45am – 11.45am
Room C2.6
Overview
Unlock exclusive tips and tricks from Hair Candy’s national educators, showcasing our signature application methods. Join us as the founder of Hair Candy Australia shares her proven tips for success on crafting a six-figure business. Elevate your expertise and business potential with our invaluable insights. Presented by Shakira Jade, Lucy O’Brien & Lori-Anne Hall.
Meet Your Educators
Lucy O’Brien
Lucy brings over 13 years of expertise, specializing in the intricate art of hair extension application. Originally from the UK, she now calls Australia home, where she serves as the national educator for Hair Candy Australia. Lucy’s coast-to-coast travels showcase her commitment to sharing Hair Candy’s unique application techniques with professionals across the country.
Shakira Jade | @_shakirajade
Shakira, the founder of Hair Candy Australia, has built her company from the ground up into a multi- million dollar business over the past 17 years. As both a successful entrepreneur and business coach, her journey showcases resilience and innovation in creating her own methods of hair extensions. She’s a valuable resource for aspiring hairdressers seeking to achieve success in business.
Lori-Anne Hall | @haircandy_lori
Lori is the dedicated Operations Manager overseeing the operations of three vibrant Hair Candy Salon locations. With over 12 years of industry expertise, Lori is not only a seasoned professional but also a skilled Weft Extensions specialist. Her dedication to team training and development is matched only by her mastery in perfecting weft extensions, further enhancing the salons reputation for excellence and innovation.
BECOME A BKT NANOPLASTY PRO: UNLEASH YOUR SALON’S STRAIGHTENING POTENTIAL!
Sunday 30 June 2024 | 12.15pm – 1.15pm
Room C2.6
BOOK TICKETS
Overview
In this session, you will learn how to expertly master the art of Nanoplasty, from understanding your client’s hair to ensuring they receive their desired result.
In this session, you will learn how to…
Master the art of Nanoplasty, including understanding your client’s hair, preparing the hair, employing effective sectioning techniques, applying the Nanoplasty Formaldehyde-free formula, anticipating the transformation, skilfully straightening out any kinks, and adding finishing touches to maintain that fabulous straight hair.
This course is ideal for…
For owners, managers, and stylists eager to elevate skills and looking for a new straightening product.
What’s Included
- 1-hour workshop
- Take home Manual
- Optional Q&A with Leticia
Meet Your Educator
Leticia Prado
Leticia stands as the visionary founder of BKT, her profound journey rooted in a lifelong passion for hair and a personal odyssey battling unruly curls. Driven by an unwavering vision to empower women with confidence, Leticia meticulously formulated a highly successful straightening solution enriched with top-tier ingredients. Her creation extends beyond a mere haircare product; it represents a transformative brand that not only achieves remarkable straightening and frizz reduction but also champions a holistic, eco-friendly approach to beauty. In crafting BKT, Leticia’s commitment to quality, empowerment, and environmental consciousness shines through, offering women a pathway to confidence.
Certified Trichologist and corrective colour expert:
Missy Peterson Introduces Malibu C Head Lab®
Put the focus on the scalp health.
“Reveal what is Real” presented by Malibu C
Sunday 30 June 2024 | 1.30pm – 3.00pm
Parkside 2
BOOK TICKETS
Overview
Global Malibu C educator, Missy Peterson, offers a thrilling opportunity for colourists to expand their services. Malibu C is one of the fastest growing companies with 100% vegan, clean, customised haircare remedies for the scalp, hair, and skin. With her focus on education and extensive experience in the industry, don’t miss this chance to learn about the next generation of hair and scalp care.
In this session, you will learn how to…
Master the use of Malibu C’s renowned customised haircare and corrective colour wellness remedies for all scalp and colour-related issues. This will increase the number and quality of services to increase your revenue and your reputation.
This course is ideal for…
All stylists, colourists, barbers and salon owners who are looking for new ways to expand on their colour services and who are seeking to provide scalp wellness services to their clients.
What’s Included
- Education seminar
- Chance to meet and greet Missy
- A complimentary goodie bag including a promotional intro offer
Meet Your Educator
Missy Peterson
For over 20 years, Missy has influenced the industry as a corrective colour expert. She is an American Board Certified Hair Colourist as well as a Certified Clinical Trichologist. Missy’s passion for education never ceases. Working with multiple organisations to elevate the beauty industry while giving back is where her drive comes from. Missy believes continual learning with innovation is the future of the industry.
A Creative Color, Blonding, Toning, Cutting, and Styling Event
Sunday 30 June 2024 | 1.45pm – 2.45pm
Room C2.6
BOOK TICKETS
Overview
What can you say about Danger Jones? The epic buzz surrounding this newly formed Los Angeles based brand is unprecedented. For their exciting debut show at Hair Festival, Danger Jones is rolling into Sydney with some of the best artists from both their American team and their Australian team. Together they’ll put on a dynamic, well-rounded showcase designed to level up your skills in creative coloring, blonding & toning, hair cutting, and styling. While inspiring creativity is their mission, the lessons learned at this education event will be ones that you can use every day behind the chair.
In collaboration with Danger Jones, each artist will be using the extensive range of colouring tools from Colortrak.
In this session, you will learn how to…
Level up your skills in creative coloring, blonding & toning, hair cutting, and styling. While inspiring creativity is their mission, the lessons learned at this education event will be ones that you can use every day behind the chair.
This course is ideal for…
All levels of stylists and salon owners who want to be entertained, be inspired, and learn well- rounded skills from coloring to cutting to styling, from some of the very best artists from the United States and Australia.
What’s Included
- 1-hour workshop
- Optional Q&A
Meet Your Educators
Alexis Thurston | @alexisthurston
Alexis Thurston is the co-founder of Danger Jones and is responsible for formulating all their products. She is based in Los Angeles, but travels across the world educating and building her brand, which is already distributed in 23 countries. Alexis is also the co-owner of Butterfly Loft Salon, the place where all Danger Jones products are created and tested. She’s also an outspoken advocate for equal opportunities for women in the beauty industry. Few people have so many titles in our industry as Alexis does… she’s a stylist, a salon owner, an educator, a product creator, an entrepreneur, and a beauty industry disrupter.
Mary Ott | @maryh.ott
From Allentown, Pennsylvania, Mary Ott has curated her extensive career with extraordinary passion. With over 19 years in the industry, Mary’s intuitive nature and creative expression inspires artists around the world. Mary is a stylist, salon owner, a mother and known in the beauty industry for her well-rounded skills in creative color, dimensional balayage, and universal blending. Mary is a global educator and platform artist for Danger Jones.
Jessica Powers | @jessicapowerspaints
Jessica Powers hails from Ogden Utah but is admired by stylists across the world due to her talent, her photography skills, and her social media prowess. She’s got versatile skills, equally known for her vivid color work, blonding and balayage work, and her finishing and styling. Jessica is a stylist, a salon owner, a mother, a two-time winner for the BTC Creative Color One Shot Awards, and a global educator and platform artist for Danger Jones.
Holly Sharpe | @hollysharpe.hair
From Brisbane Australia, Holly Sharpe is a salon owner and true enthusiast in the realm of artistic hairdressing. With a fierce passion for her craft, Holly has represented international brands, showcasing her knowledge and creative colouring skills on stage internationally and nationally, educating Australia wide and has internationally published collections. Holly is thrilled to be on a creative journey as a global educator and platform artist with Danger Jones.
Kate McFarlane | @katelsmac
Residing in Central Queensland, Kate is a passionate and experienced hairdresser with 21 years in the industry. As a salon owner, expert stylist, and devoted mother, Kate is well known for her vibrant transformations but has a huge passion for everything blonde. Most salon days are spent doing balayages, lived-in blondes, and teasy light transformations. As a global educator and platform artist with Danger Jones, she is excited to share her expertise at this years hair festival and showcase what Danger Jones has to offer our industry.
Lexie Shay | @thelexieshay
Lexie Shay started her career 20 years ago and has traveled across the globe sharing her passion and knowledge for all things hair, inclusivity, and self-love! Known for her alternative coloring, cutting and styling work, Lexie has earned features in various international beauty publications, secured finalist positions in competitions, and garnered admiration from hair stylists worldwide. Since her return to Cairns, AUS, Lexie has opened her own salon with the goal to share education, help nourish the creative mindset in the north and create a safe space for all. Lexie is thrilled to be on a creative journey as a global educator and platform artist with Danger Jones.
L’OREAL PRO.CONNECT
Multi-Million Dollar Moves by Circles of Hair
Sunday 30 June 2024 | 2.00pm – 3.00pm – Parkside 1
Overview
Uncover the multi-million-dollar business strategies Sharlene Lee & Jessica Del Borrello utilise to future-proof their salon, employ & retain 50 stylists and grow year on year.
In this session, you will learn how to…
The Multi-Million Dollar Moves masterclass will take you through how Circles of Hair continues to grow its business year after year. The dynamic business owners Sharlene & Jess will show you how they have incentivised their 50 stylists staff to stay, meet targets, stay engaged and be inspired to stay educated. They will uncover why you need to invest in your business to make money and share their winning business strategies that make them one of the most profitable salons in Australia. If you want to take your salon to the next level of business performance this is one masterclass not to be missed in 2024.
This course is ideal for…
For every salon owner and manager looking for inspiration and education on winning strategies to elevate a stagnant salon business.
What’s Included
- 1-hour workshop
- Take home workbook
- Optional Q&A with Sharlene & Jess.
Meet Your Educators
Sharlene Lee | @sharleelee
Sharlene Lee, a 30-year veteran in the Australian hair industry, owns and leads two acclaimed Circles of Hair salons in Perth. Recognized as the 2023 Salon Director and Salon Business of the Year, she excels in customer service and digital marketing. Leading a team of over 50 stylists, Sharlene’s engaging and empowering approach sets her apart. Featured in top publications like The Journal and InStyle, she combines style, creativity, and business acumen. Her salons have earned the Salon Business of the Year title for six consecutive years, solidifying her impact. With an expanded Subiaco location, Sharlene continues to shape and innovate the Perth salon scene.
Jessica Del Borrello | @jessmariedel
Jessica Del Borrello’s passion for hair design emerged at 13, working weekends at a boutique salon before her apprenticeship. Now an essential part of the dynamic Circles of Hair duo in Perth with Sharlene Lee, Jessica has been integral since 2012. Her journey at Circles of Subiaco allowed her to refine her craft, earning her a finalist spot in the AHFA WA/NT Hairdresser of the Year for 2016. As a L’Oreal i-D Artist Team member, she represented L’Oreal Professionnel at major events nationwide. Joining the REDKEN Styling Team at Sydney Fashion Week, Jessica’s skills extend to team management, social media marketing, and business acumen. Now a Director at Circles on Fitzgerald, Jessica and Sharlene are entering their sixth year in business, driven by a unique bond and a commitment to evolving the Circles of Hair brand.
Follow on social media:
@circlesofhair @jessmariedel @sharleelee @lorealpro_education_aus @powernetworkanz @jordan_lorealproconnect
JOICO TRENDSCAPES: FUTURE COLLECTION
Overview
Step into the now of hair artistry with ‘JOICO Trendscapes: Future Collection,’ where the pulse of fashion meets the future of hair. Join master stylists Carolyn Gahan, Joshua Congreve, and Mikelah-Jayde Riley as they reveal how 2024’s most standout trends from the worlds of fashion and popular culture are transforming into the must-have styles of today. This year, we’re focusing on the nostalgic yet redefined ‘90s style of #SoftGrunge, the captivating #CelestialGlow that brings a touch of the ethereal to everyday styles, and the daring #WeirdBeauty that celebrates bold, unique expressions of individuality.
In this session, you will learn how to…
- Understand Trends: We’ve sifted through the noise to find the trends that really matter. Now, we’re breaking them down for you, showing why they’re relevant and how they connect with the client in your chair.
- Color Techniques That Turn Heads: From subtle hues that whisper to bold shades that shout, discover how to use JOICO’s color palette to make these trends pop.
- Cutting and Styling That Clients Love: Get practical tips on cutting and styling that make these trends work for everyday people, not just models.
- Interactive Learning: This is about getting your hands dirty (figuratively speaking). Watch, learn, and ask questions as we demonstrate live on stage. It’s all about making it real and making it work in your salon.
This course is ideal for…
Stylists and salon owners who love staying a step ahead, who get excited about bringing something fresh and new to their clients. If you’re looking to update your services with the latest styles, keen on offering your clients something beyond “their usual”, or simply want to cement your status as a trend-savvy professional, ‘JOICO Trendscapes: Future Collection’ is where you belong. It’s about being the expert your clients trust, the one who brings the newest, most relevant hair experiences to the salon.
What’s Included
- 1-hour workshop
- Optional Q&A
Meet Your Educators
Carolyn Gahan | @carolynjayun
Joshua Congreve | @josh_congreve
Mikelah-Jayde Riley | @mikelah_jayde_studio
ESSENTIAL LOOKS 1:2024
Sunday 30 June 2024 | 3.30pm – 4.30pm
Parkside 1
Overview
Schwarzkopf Professional is all about community. It’s what drives us, inspires us, allows us to evolve as creatives and, in turn, push culture, style and hair forward in every way that we can. That’s why in this Essential Looks 1:2024 we’re putting community centre stage, taking stock of the years that we can now put behind us, those characterised by separation and isolation, and defining the tribes that bring our personalities to the surface. Join us as we explore this brave new world we’ve reemerged into, how we’ve moulded it and how we’re navigating it through 3 key trends that are sculpting the near future.
Meet Your Educators:
Dee Parker Attwood | @deeparkerattwood_
Dee is one of hairdressings leading ladies walking the line of owner, trainer & creative visionary to balance the realities of running a successful business and nurture her quest to deliver bespoke, graphic cut and finishing trends.
A self-proclaimed hair junkie driven to succeed in a competitive space with a
gift to empower others to be their best.
- 2023 AHIA and AHFA Australian
Hairdresser of the Year Finalists - 2023 Noise China, Representative
of Australia - 2021/22 British Hairdressing
Awards, Finalist - 2022 AHIA Australian Hairdresser
of the Year - 2022 One Shot (USA) Avantgarde
Shot of the Year - 2021 AHIA Australian Hairdresser
of the Year Winner - 2021 British Hairdressing
Awards, International Collection
of the Year Finalist - 2019 Essential Looks
Ambassador & Australian
Hairdresser of the Year - 2019 Hair Expo Australian
Hairdresser of the Year - 2016 Hair Expo Victorian
Hairdresser of the Year
Jennifer Morgan | @jennifer.morgan.hair
Meet Jennifer Morgan, a seasoned professional with over 30 years in the hair industry. She’s renowned for her expertise and an enduring love for the world of colour.
Jennifer’s passion for colour remains as strong as when she first started, now seasoned with years of experience. Her confidence and knowledge enable her to fulfill her clients’ hair desires effortlessly.
Her philosophy centres on guiding and advising clients to ensure their style and colour harmonise with their natural hair and lifestyle.
Jennifer’s mission is a simple yet powerful one: enhancing her clients’ self-confidence by creating personalised, flawless colours.
In her role as the NZ National Ambassador, Jennifer shares her knowledge and creativity with emerging industry talents, offering insights into creative colour ideas, products, and trends.
In her own words, “Our industry is ever evolving, and there’s always
more to learn. I’m just as excited now as I was at the start of my career.” Jennifer Morgan, a true master of her craft.
Jason Fassbender | @jasonfassbender
Growing up in a salon environment, Jason always had an interest in hairdressing. In 2008 Jason opened the second salon within the Parlour Hair franchise. Jason won AHFA Australian apprentice of the year twice, he also had a rewarding stint with The Australian Fellowship For Hair FAME Team, which included a national education tour and a live stage seminar at Salon International in London.
As an integral part of the Schwarzkopf Professional Education team, Jason
further developed his skills in editorial hair fashion through involvement as Co hair director for several runway shows and magazine editorials, as well as AHFA and Hair Expo collections.
Throughout his career Jason has always had a heavy involvement with Hair Expo taking out New Creative Force in 2009 and co directing the Hair Expo Gala in 2012 which remains a career highlight.
His greatest achievement to date was being named 2017 Australian Hairdresser Of The Year, His collection, Ingénue, a personal favourite, highlighted the correlation between hair and fashion through the use of editorial styling and directional hair.
Jason’s relaxed, hands-on approach to education strives to inspire others the way so many great Australian hairdressers have inspired him.