A New York based stylist with a global sensibility towards hair, Adam Livermore’s skill and precision in styling and on-stage was welcomed to the industrial glam vibe of Brisbane’s, The Warehouse on November 13. More than 100 stylists turned up to indulge in the luxury of Oribe and see the creation of three quintessentially Oribe Summer 2025 looks, writes Cameron Pine.

With work that’s always strikingly conceptual and highly sculptural yet applicable to an everyday salon environment, Adam’s polished approach had guests eager to see him create his timeless approachability in hair. Whether it’s backstage at Fashion Week or in the salon, Adam’s approach to hair is conversational and charismatic by merging knowledge and tips backstage with the hair you create on the daily. From proper hair prep being key, to inspiration he takes from fashion and the streets, Adam imbues stylists with the confidence to embrace their own artistic approach to hair while adopting a global approach to styling.  

Despite all challenges on an incredibly humid and stormy night, Oribe set the scene, with cocktails, cupcakes and charcuterie boards for a full brand immersion, proving that the weather wasn’t going to hinder guests seeing Adam live on stage. Rogue Beauty Managing Director Chris Hammond welcomed guests to really connect with the artistry of the brand.

“Oribe is so much more than just product performance but a global hair brand that inspires consumers with an elevated and fully immersive brand experience of session styling techniques and everyday product tips,” Chris said.  “Oribe is built on experience. Everything about the brand is about having a truly immersive experience and something we are really committed to bringing to Australia.”

Looks include the ULLA reference – a slicked back shiny braid inspired by the paisley Buta motif and the Cypress tree as an ancient symbol of life. WHISPERS was created as loose wispy strands that framed the face and softened sharp lines by balancing structure with natural ‘free beauty’. Lastly, the SCULPTED BOUUFANT represented Oribe’s signature feminine, sexy and dramatic silhouette. All three looks shared synonymity with the supermodel that is Oribe’s global approach to hair design.

As a collective named a ‘textural summer’, this inspirational series of hair for 2025 took inspiration from New York Fashion Week, with each of the three looks Adam presented.

“A mix of fashion references from Spring ‘25, NYFW, something borrowed from education that was a little more technical and a beautiful ‘90s does ‘80s, Oribe-style big bouncy hair,” he said.

With an approachable language to hair that hairdressers over the world go crazy for on his social media, “big beautiful glamorous Oribe luxury hair” is what Adam says, despite imminent trends, is what hairdressers ask for everywhere he goes.

“Whenever we do these kind of events we like to provide the hairdressers with options but interestingly everywhere we go, this is what people want to see,” he said.

Thinking the big bouffant blow dry is a thing of the past and done before? Adam attests that it still does come up in modern trends with young prominent stars or celebrities still rocking the look.

“A current example of that would be Serena Carpenter – it’s modern, it’s fresh, it’s an old- Hollywood look but they just feel right as a young fresh look,” he said.

On overall trends, Adam says we are still seeing a lot of textured hair. At New York Fashion Week castings, he says the castings are on diversity, a lot of interesting hair and a lot of haircuts.

“It’s definitely not how it used to be with models who all have long straight neutral hair that’s like a canvas we can turn into something. These days models are more interesting and individual, rather than attempting to create a style from the same base,” Adam said.

Speaking strongly towards individuality and uniqueness, Adam encourages all clients to really own their unique texture. When it comes to the strong humidity many of us experience over Summer in Australia, Adam’s advice is “don’t fight it”.

“I encourage clients to really wear their own texture rather than neutralise it or blow it out or try and make it into something else. Blowouts are amazing but unique texture is so much more special and when you see it on the street it’s so much more natural and interesting to me,” he said.

However, when really combating the elements and humidity Adam recommends to use moisturising products like Supershine and Supershine Light as a prep and for a styling Crème for Style, which he loves in his own hair that gives some great gloss for a natural style.

“If you want to protect your hair from humidity and fight the fight, I really like the Oribe Renewal Remedy Styling Treatment. We discovered this in a late-stage test, testing 12 amazing women with natural 4b and 4c afro curls – we did everything with their hair and these were two of the best fore humidity protection,” he said.

On keeping inspired, Adam’s artistic pursuits run far and wide, yet it’s hair that continues to inspire him like no other daily.

“I love doing hair but I also love going down other rabbit holes and exploring other things. I collect and grow rare plants, I studied gemology for a while, I make music, play the piano and sing. I do all these other things and no matter what rabbit hole I’m in the bread crumb trail always stems back to hair,” he said.

A while back Adam also studied Bonsai. He says that a lot of the same artistic principles that bonsai designers use apply to hair such as line, volume and texture.

“It gives me a new lens to look at hair,” Adam said. “We are in a golden age for hair that presents individuality and embraces natural texture, while re-living tired and tested techniques with unexpected detail.”

Adam’s Australian trip also gave him the opportunity to assess our national market and what consumers are looking for Down Under.

“I think the need is unique everywhere you go. Most clients have their own needs that are particular to that market. Australians in particular need protection from pools and oceans, a big thing is sodium chloride damage – we see a lot of beach damage and that leaves a lot of opportunity to the Oribe classic gold lust family,” he said.

Whether it’s about richness and care from Oribe products, hold or styling, Adam’s ability to combine the effortless luxury of Oribe with inspiration sparks conversations and send stylists back to the salon with newfound energy.

For more information visit www.roguebeauty.com.au