Welcome what’s being affectionately referred to as ‘MAMAWEST 2.0’ – the all-new home of this prolific Melbourne salon, where every day is Valentine’s Day.
Under the helm of prolific, award-winning hairdresser Sheridan Rose Shaw, the new MAMAWEST space, which is situated in West Footscray – hence the west-based title – offers features and interiors to enthral as the new address of this salon institution.
“I feel so proud to have created a unique salon that represents who we are and what we do at MAMAWEST – Australia’s first-ever hair salon and creative space merging creativity and community,” Sheridan said.
The impressive 336 square metre space hosts six basins, 20 chairs, nail and beauty services and a café inside. Beyond these comprehensive services, the salon houses a sizeable photography studio and education space, with a separate entrance and the title ‘What You Want It To Be’. This speaks to Sheridan’s rising experience in session work and education leadership, including recent credits with O&M as hair director on runway shows at this year’s Australian Fashion Week, as well as education showings for the brand, at Hair Festival and beyond.
A colour palette of subtle mint green with pink and feature red is creative, luxe and romantic – from unique red basin chairs, a bright red reception desk, fully red benches and even heart shaped red mirrors, all the way to pink bathrooms. The salon is encased in mint green, pink and red feature walls, across from floor to ceiling windows, with salon accessories spanning trolleys, chairs and even the red computer also in these three hero tones. The aesthetic catches the eye, thanks to design work from Elly Paynter of HELFORM.
The salon held an official launch party in August and showed its community spirit by raising money for the Reaching Out In the Inner West of Melbourne charity through the event, which aids those experiencing homelessness.
Sheridan and MAMAWEST have taken home finalist nods and wins across creative and business award categories, including the title of Victorian State Salon Business of the Year at last year’s Australian Hair Industry Awards (Business). We can’t wait to see what additional awards they continue to add to their undoubtedly red mantle.
For more information visit www.mamawest.com.au
Photography by Hyggelig Photography
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