Looking ahead to 2025 behind the chair, a myriad of new and innovative salon services are taking over your clients’ feeds in social media trends that your salon may want to cater to.
Nicole Petty, hair expert at Milk & Blush, has tracked the metrics to see what your clients are loving, with these five services cemented as bona fide trends.
“Standard services simply won’t cut it anymore as customers increasingly want tailored experiences and the newest techniques to give them the hair of their dreams,” she shared.
Read on for your next salon menu suggestions.
1. Organic smoothing treatments
This treatment category takes the power of straightening services such as keratin treatments, but transforms them with gentler, more environmental options, with services such as nanoplastia.
“Keratin treatments have been the go-to service for clients seeking frizz-free locks, but nanoplastia and similar organic smoothing treatments are setting a new standard,” Nicole explained. “Unlike keratin treatments, nanoplastia doesn’t rely on formaldehyde and other harsh chemicals to achieve smooth hair. Instead, it relies on a blend of amino acids, vitamins and proteins that penetrate the hair structure to repair broken bonds and restore strength to eliminate frizz.”
“Offering nanoplastia and more nourishing treatments can help salons meet the growing demand for services that prioritise hair health without compromising results. This can attract a broader clientele by appealing to those with sensitive scalps and more fragile locks, as well as people who regularly straighten their hair chemically.”
2. Personalised scalp care services
Scalp health is an essential current trend, with Japanese head spa services receiving thousands of posts and views on social media sites such as TikTok. This has proved pivotal in product innovation trends and as a pathway to ensuring healthy hair, and your salon menu should follow suit.
“Studies have found that the condition of your scalp can impact hair growth and retention, so clients are now particularly interested in quite literally getting to the root of their hair problems,” Nicole said. “Offering treatments like exfoliating scalp scrubs or deep hydration and relaxing scalp experiences can help clients address concerns about dandruff, dryness and build-up to help stimulate stronger hair growth.”
“Salons can also consider using advanced scalp analysis tools that use imaging technology to assess scalp condition, oil levels and hair follicle health. Insights like this can help stylists tailor treatments to the needs of each client for a more personal experience.”
3. Dimensional balayage
New in the world of global hair colour, 3D and dimensional balayage techniques have become a service option in creating sophisticated and low-maintenance colour, rather than more surface-level colour techniques.
“Techniques like ribbon balayage create layers of colour that add depth and natural dimension by incorporating strategic colour placement and multiple tones. This gives hair natural movement and a fuller, multi-dimensional appearance,” Nicole shared.
“Dimensional balayage techniques are ideal for clients wanting to add low-maintenance depth to their locks as hair grows out, creating longer-lasting results,” she added. “Anticipating this demand and ensuring stylists can offer these techniques can help salons attract new clients and demonstrate an understanding of people’s needs for low-maintenance colour services.”
4. Customisable hair extension installations
Hair extensions are a major modern trend and so is personalisation, so customisable hair extensions are a must in 2025.
“Quality extensions, including wefts, tape-ins and nano tips, provide a seamlessly natural appearance that integrates with natural hair. This makes installations more lightweight, easier to install, more comfortable to wear and more versatile for styling,” Nicole said.
“Salons that offer high-quality extensions that capitalise on new innovations in hair manufacturing can provide clients with extensions that match hair colour, texture, thickness and density for truly custom installation that matches their styling goals,” she continued. “Combining different extension types can offer the personalisation often necessary to achieve desired results. It can help address bond visibility issues with fine hair, give a less bulky appearance to hair and make application quicker.”
5. Glass hair treatments
Hailing from East Asian countries like Japan and South Korea, this trend follows the viral glass skin trend to popularise sleek glass hair.
“Shiny and frizz-free hair will continue to be popular in 2025, so salons should consider adding glass hair and glossing treatments to their service menu if they haven’t already,” Nicole said. “Semi-permanent treatments like hair glazes coat the hair shaft to create the shiny surface characteristic of glass hair, and they can be transparent or coloured which can revive dull colour for more vibrancy. Alternatively, restorative options like hair lamination can infuse hair with collagen to smooth the hair cuticle to create a glossy and reflective finish.”
Good luck and happy 2025!
For more information visit www.milkandblush.com
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