Earlier in 2025, Barberian Men’s Grooming launched in a high-class night at Melbourne’s Queensberry Street, birthing the Barberian movement alongside the exciting men’s hair product launch.
Speakers including founder Jorge Viota and ANZ distributor Maurice Torcasio explained the brand to guests from across the hairdressing industry, while the products were showcased around the venue in floating displays. Candlelight décor and canapes added elegance and luxury to the evening.
Barberian is built on core principles across pillars of Physical, Intellectual and Spiritual. The brand prioritises wellbeing and vitality, encourages enlightened thought and self-discovery and fosters a mindful connection with nature. Guests were treated to a short filming exploring that meaning and purpose behind the brand. A runway show featuring models styled by Jorge using the full Barberian range finished the presentation.
The Barberian range delivers performance alongside organic, natural, vegan, cruelty-free, biodegradable, recyclable, and proudly Australian-made formulations.
“Every product is crafted with integrity, using native ingredients to honour both the health of our bodies and the wellbeing of our planet,” the brand said. “Barberian is redefining what it means to be well-groomed—not just in appearance, but in intention. The event was the start of something real. A movement that invites modern men to live with more care, more consciousness, and more soul.”
For more information visit www.barberian.co
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