Professional Australian haircare brand Davroe have announced their role as the official hair sponsor for Melbourne Fashion Week (M/FW) 2024, taking place from October 21 to 27 and celebrating the milestone 30th year of the iconic fashion stalwart.
“We are thrilled to be the official hair partner for Melbourne Fashion Week this year,” said Mary Centofanti, Davroe Director. “Our commitment to delivering exceptional haircare aligns perfectly with M/FW’s celebration of creativity and innovation. Our team, led by Davroe Global Ambassador Jordan Robertson, is excited to showcase our products’ versatility and salon-quality results on one of the most prestigious fashion stages in Australia.”
The week will showcase an array of events and presentations that put the Melbourne fashion community in the spotlight, including seven runway shows and over 300 participating designers, as well as pop-ups, industry talks, exhibitions and more. These activations will be set in iconic /FW locations from its 30-year history.
Davroe is renowned for its vegan, sulphate-free and paraben-free formulas and has been backstage at events such as New York Fashion Week, Paris Fashion Week and Australian Fashion Week, highlighting its global presence in over 30 countries. Davroe Global Ambassador Jordan Robertson will lead the team during this frenetic week.
“I’m thrilled to be leading the hair direction for Melbourne Fashion Week this year! It’s such an honour to represent Davroe not only across Europe and the US, but now here at home in Australia as well,” Jordan shared. “The emerging talent in Australia is truly remarkable, and it’s exciting to see. This year, we’re bringing a mix of styles to the runway, from natural looks to some really bold, artistic creations—all using Davroe styling products.”
For more information visit www.davroe.com
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