Dyson have unveiled the new Supersonic r™ Professional Hair Dryer, made exclusively for professional use, as built smaller, lighter and with faster drying, as well as with no heat damage. The Dyson team unveiled the new format backstage in their runway work for New York Fashion week, showcasing a uniquely precise tool powered by impactful technologies, as housed in the original, ergonomic and titular ‘r’ shape, to truly redefine heat styling as we know it. The tool will be available from June.
Components of the tool include a new technology streamlined heater, the Dyson Hyperdymium™ motor and intelligent Radio Frequency Identification (RFID) sensors in each attachment, which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature. The dryer houses this power in a tool that’s 30 per cent smaller, 20 per cent lighter, and more manoeuvrable, for faster, smoother, frizz free and shiny results.
“Our in-depth professional stylist trials, research and insights informed the intuitive adjustments on the Dyson Supersonic r™ professional hair dryer,” explained Amy Johnson, Global Head of Hair Care Artistry. “This part of the development journey has allowed Dyson to provide professionals with an agile and adaptive tool that responds to real world demands, delivering superior styling experience and results.”
The process included surveying and interviewing 696 stylists since 2017 to understand their environment, habits and requirements. This educated the team on the demands of a stylist – who sees on average four to 16 clients a day, for 30 minutes to an hour each, and adjusts their styling angle 30 times per session. Speaking to its name, the tool is ergonomically designed in a revolutionary ‘r’ curve, which allows professionals to effortlessly reach where it is normally hard to manoeuvre for control and comfort. It also weighs just 325 grams, which is less than the weight of a bottle of hairspray.
This savvy design combats strain related injuries such as carpal tunnel syndrome, with an adaptive tool ideal for session and salon needs. The Dyson Supersonic r™ has already styled hair across New York, London, Milan and Paris fashion weeks for the Fall/Winter season, including Lacy Redway recently styling for Christian Siriano’s and Jawara styling for Prabal Gurung.
“The Dyson Supersonic r™ Professional hair dryer builds on the technology and knowledge we have developed, offering fast drying and styling benefits for all hair types with no heat damage. Our new streamlined heater technology developed for this machine is a world-first, combined with our high-speed motors enable the lightweight form factor, and fast precise airflow, explained Gavin Galligan, Senior Design and Development Manager, Dyson Beauty.
Other key features the streamlined flow heater for even heat, with proprietary new heater technology that is small, light and incredibly power dense. The brand’s streamlined flow heater technology is the first Dyson curved heater in a hair dryer, made of symmetrical foils which form a suspended track, for even heat, no hot spots and maintained hair health. The track is efficient, with maximum exposure to the airflow and minimum impact on the flow rate and performance, and cleverly fits the tool’s unique shape. The heater is made with twenty-eight 99.9 per cent copper microfins that transfer heat evenly into the airflow for increased precision when styling and greater hair shine.
The tool also features optimised integrated Radio Frequency Identification (RFID) sensors in each attachment, which communicate with dryer to automatically and intuitively adjust the motor and the heater to deliver optimal airflow and temperature. This ensures the tool is tailored to all hair types and styles. The attachments also have the ability to remember the last used settings, reducing the time required for adjustment, with customisable options as well.
Beyond these benefits, the tool also boasts a depth loaded filter that is engineered to capture professional pollutants such as hair sprays, airborne styling products and other dust in a 3D mesh design to protect machine performance. This means the dryer lasts up to two times longer in-between cleans.
The Dyson Supersonic r™ Professional hair dryer offers three precise airflow settings and four heat modes, including a constant cold shot, with ergonomically placed controls within a thumb’s reach and LED indicators on the handle. The tool is made for a pain-free, easy to use styling session with no interruptions.
Professionally minded, ergonomically built, uniquely designed and made with every facet of session and salon styling in mind, the Supersonic r™ Professional Hair Dryer is the future of professional heat styling and unlike anything you’ve ever seen before.
For more information visit www.dyson.com.au
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