Dyson have elevated their Airwrap multi-styler and dryer with i.d. curl™, the only multi-styler to program perfect curls every time in one push of a button. The futuristic technology recommends and automates a personalised curling routine according to each user’s hair and styling profile with i.d.curl™ via the My Dyson™ app. The tool has also diversified its capabilities by adding three new attachments, making a total of 19 attachments overall.
The i.d. curl™ works with Bluetooth® wireless technology for easier and optimised styling, allowing users to personalise their hair profile to automatically set their styles. The programming includes hair type, hair length and skill level for the ideal curling routine. Heat and airflow are intuitively controlled based on the user’s styling preferences. The Dyson Airwrap i.d.™ features Intelligent heat control and is powered by the Dyson digital motor V9, using a powerful air flow to reset styles and avoid heat damage.
“User feedback has shown that they appreciate convenience so for us, connectivity is about developing ways to help them get the very best out of Dyson machine, and i.d. curl™ delivers the ease of use and a truly personalised journey and experience,” said Low Chen Nyeow, Associate Design Manager, Dyson Beauty. “The app guides users through each step, based on the user’s profile to make curling easier. Adjustable temperature settings change the high and low heat temperatures for thermal comfort, based on their personal preference and maintenance notifications reminders guide them to clean their filter. New attachments also reiterate how the styling tool is truly for all hair types and with no heat damage.”
The three new attachments are available as the Conical Barrel for tighter and more defined curls, the Wave+Curl Diffuser to enhance waves, curls and coils and the Blade Concentrator allows for smoother, more aligned hair thanks to a more precise hair flow. The Dyson ANZ i-the-box offers this new Conical Barrel, along with new inclusions such as the large volumising brush and the fast dryer, while the Wave+Curl Diffuser and Blade Concentrator will be available for separate purchase in early 2025.
The Airwrap i.d.™ multi-styler and dryer will be available as part of Dyson’s special-edition gifting range for the holiday season, titled ‘Strawberry Bronze and Rose Gold’ and inspired by Dyson’s strawberry farm in the UK.
For more information visit www.dyson.com.au
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