The EdwardsAndCo MECCA MANES Blow Dry Bar has been elevated, launching as a full spectrum hair concept at Mecca George Street in Sydney CBD’s iconic Gowings building.

The renowned Mecca space is the largest beauty store in the Southern Hemisphere, offering 1,800 square meters of beauty retail options, including some of the world’s most famous brands, with EdwardsAndCo a continuously imperative facet of that experience.

The hair salon dynasty launched a blow dry bar on the basement level in 2021 and its continued success has sparked the full spectrum hair concept, which will see it move to level one. The salon will now go beyond styling and offer full colour, cut and styling services, in-line with EdwardsAndCo’s reputation as a growing salon empire.

“I have always pushed the boundaries to ensure EdwardsAndCo is the leader in Australian hair, so having the chance to partner with the leader in Australian beauty was incredible,” said EdwardsAndCo Founder, Director and Colourist, Jaye Edwards. “Elevating the space after just one year is an amazing feeling. At its heart, EdwardsAndCo is a colour salon, so being able to bring our signature ‘Future-Proof Colour’ to the space is an exciting next step.”

The salon will be the eighth EdwardsAndCo salon across Australia, and will include two basins, six chairs and four Mecca make-up stations as a comprehensive hair and beauty service offering.




The salon will be open from Tuesday to Saturday, including longer hours on Thursday, and will be complemented by the full range of Jaye Edward’s own product line, Jaye Haircare, which is available to be purchased at Mecca and online.
Congratulations to EdwardsAndCo on this new space.
For more information visit www.edwardsandco.com.au
Catch up with INSTYLE and Styleicons!
- Subscribe to our bi-monthly magazine
- Check out www.styleicons.com.au
- Subscribe to our twice-weekly newsletter
- View our digital magazine
- Follow us on social media on Instagram, Facebook and LinkedIn