Starting from March, Jaye Edwards will be introducing Qiqi into EdwardsAndCo salons, adding to his continued ambassadorship with Parlux and Malibu C in his partnership with Dateline Imports. Jaye is known as the power behind the EdwardsAndCo juggernaut, from a salon empire to products and education, and his expertise in colour, trends and beyond is essential in these roles.
“The Qiqi Hair Controller Hair Treatment is easy to use while also creating such a beautiful shine. It isn’t damaging to the hair and is more flexible with hair colour as it doesn’t strip or damage the colour,” Jaye shared about Qiqi.
As he continues his ambassadorship with Parlux and Malibu C, he also shared the power of these products.
“The Parlux Hair Dryer is quiet and lightweight but still very powerful. It creates a shiny, glossy finish, and has settings that set it apart from other hair driers on the market, I love the option to lock the settings on the new Ethos Dryer,” he said. “Malibu C is so easy to use and understand. The cleansing products, like Malibu C Colour Pigment Remover, cleanse the hair so effectively without altering the natural colour or damaging the hair.”
“The products are widely used and so easy to understand. They’re useful for before services and make colouring a much smoother and easier process. They are also easy for clients to use, such as the Malibu C Hard Water Treatment, at home and easy to recommend. The Malibu C Hard Water Hair Treatment and the Parlux Ethos Hair Dryer are my go-to products,” he added.
Jaye will continue to create and share expert educational content on topics such as boosting revenue, business growth and beyond, and will also share social media content about the brands and their impact in his work and salons.
Malibu C is continuing to innovate, as a brand that fights colour fade, brassiness, dullness, and scalp issues that start in water. These 100 per cent vegan formulas eliminate minerals, buildup, and impurities with a water-activated vitamin. The brand’s new Head Lab adds to its impact on scalp health.
Parlux boasts 45 years of experience in electrical tools, with powerful, lightweight tools that are made in Italy, and which optimise power, heat, and ergonomic design. The Parlux Ethos is the new must-have tool.
Finally, Qiqi offers salon-grade hair control and care products with bold formulas for permanent texture modification, even on coloured or chemically treated hair, with no damage, no compromise and high-performance results. The Qiqi Hair Controller Treatment is a hero product.
Dateline Imports offers 45 years of expertise and Jaye adds his particular flair to the family in now expanded fashion. Congratulations on this continued partnership.
For more information visit www.datelineimports.com.au
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