Industry leading salon chain EdwardsAndCo has confirmed significant news in the future of their business, with Jaye Edwards, EdwardsAndCo Owner and Founder, sharing that four locations have been sold from the franchise. These locations consist of the Gold Coast salon, the Byron Bay space, the salon’s Bloe concept and partnership in Byron Bay and the flagship Crown Street location in Sydney
“After much reflection, I’ve made the decision to sell our Gold Coast, Byron Bay, Bloe, and flagship Crown Street salons. This has been an incredibly difficult decision, one I didn’t take lightly, but as the opportunity presented itself and I sat with it, it began to make more sense,” Jaye shared. “We’ve built a multimillion-dollar business, and now feels like the right time to reassess where we are. For me, it’s about regrouping and ensuring that the quality we’ve become known for remains our top priority.”
“As the market grows and more salons open and close, we’re seeing increasing dilution in the industry. Rather than expanding for the sake of growth, I’ve decided to focus on strengthening the EdwardsAndCo brand and nurturing what fuels my passion. What fills my cup is education—sharing the knowledge I’ve gained through this journey and helping others realise that they, too, can take a step back to focus on what they truly love,” he added.
The salon brand continues to drive its renowned EdwardsAndCo Education program and still holds spaces in Fortitude Valley in Brisbane, as well as Fitzroy and Prahran in Melbourne and Sydney’s CBD and Kippax Street locations.
“Having so many locations, as well as international travel for education, meant it was hard to feel really present at any one location. Downsizing means I’m not spread so thin and can really engage with my team and clients at each location,” Jaye shared.
“This change doesn’t signify an end, but a new direction. I’m excited to take this opportunity to refocus on what matters most, while continuing to share our story and what I’ve learned along the way.”
For more information visit www.edwardsandco.com.au
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