Enter the Hairdressing Party of the Year: Wonderland, 2025

Hair Festival is taking over the ICC, Sydney, on June 29 and 30, 2025, and between the education, brand activations, networking opportunities and competitions, Hair Festival Wonderland beckons as the place to truly unwind and party between it all.

Taking place at the exact mid-point of Hair Festival on Sunday, June 29, from 7 to late, the event is located off-site, at Campbell’s Stores, The Rocks, with an iconic view of Sydney’s Harbour. The 2025 event is centred around the theme of Mystique, adding allure to the idea of Hair Festival after dark.

“Your mystical Wonderland is back for a night that celebrates style, mystery, and the art of the individual,” shared INSTYLE Editorial and Creative Director, Cameron Pine. “Located between Park Hyatt Sydney and the Overseas Passenger Terminal at The Rocks is the historic Campbell’s Stores overlooking Sydney Harbour with two of Sydney’s greatest icons – Sydney’s Harbour Bridge and Opera House. Unite, excite, and re-ignite your artistic flare through memorable moments of mystique at the hair industry’s party of the year. We invite you to an unforgettable evening that will unleash your inner mystique and keep you guessing for more.”

The evening invites attendees to dress to showcase their individuality or even wear a masquerade-style costume. With installations, entertainment and décor all centred around this theme, guests can also expect music, food and drinks for what is consistently a highlight of the Hair Festival weekend.

An immersive journey of themed room activations will transform the venue and elevate Wonderland even further in 2025. Different zones and moods throughout the venue will include a VIP lounge bar, dancefloor and mystical areas of discovery available.