Evo Unveils Destination Evo Campaign

Evo’s latest campaign is a nostalgic, 70s style look at self-expression and belonging, taking you back in time and to “where good hair feels like home”.

Discover Destination Evo, the latest campaign from Evo that captures a retro style and a sense of home and wild abandonment in equal measures, through introducing seven colour characters who embody this style and these values.

“Destination Evo captures a feeling rich in nostalgia, where anything is possible, self-expression has no limits and there’s a sense of belonging no matter where you’ve come from,” the brand shared. “At the heart of the campaign are characters, each with a distinct sense of self and individuality. From the not so humble guest with unapologetic confidence, to the untamed spirit with fearless self-expression, through to the icon whose boldness and individuality speak louder than words – each persona invites you to find a piece of yourself in their story.”

These characters are the The Wanderer, The Untamed, The Upper Crust, The Not So Humble Guest, The One You Want To Be, The Icon and The Life And Soul, each evoking the essence of individuality and artistic spirit in their various ways.

Wild texture, pastel hues from blue, to pink and green, sometimes in one look, beach blondes and nostalgic style sit against 70s era backdrops, in old cars and apartment furnishings, and are complemented by vintage-style fashion, bold prints, old school workout clothes and sun-kissed beauty.

“Featuring polished updos, shaggy mullets, effortless styling, enviable naturals, and bold colourways, the campaign showcases the diversity of the limitless portfolio of colour, care, and styling products with Evo,” the campaign explained.