ghd have launched their always significant pink campaign for 2018, collaborating with Lulu Guinness for newly designed tools (decorated with that iconic Lulu Guinness lip print and pink accents) that contribute towards ghd’s phenomenal donation to the National Breast Cancer Foundation (NBCF).

The campaign was launched to beauty media this week at a suitably pink event. Think pink lip balloons and chocolates, pink cupcakes, pink flowers and decorations, the pink tools and even, serendipitously, a pink building across the road that offered a pretty backdrop out the window of the Edwards and Co. Surry Hills setting. ghd stylists used the tools to create elegant or wild curls for beauty media in attendance.

This beautiful setting became home to a host of worthy speakers. Janet Keki, the Marketing Executive for ghd Australia and New Zealand began the proceedings by talking about ghd’s important relationship with the NBCF, which has seen almost $20 million raised globally in the brand’s annual campaigns over the last 14 years. Australia has contributed almost a quarter of that fundraising. The campaigns address worrying stats that estimate 18,000 new cases of the disease will be diagnosed in Australia in 2018. It is the most common cancer in women in Australia, and the NBCF is aiming for zero deaths from breast cancer by 2030. This important goal is only possible through awareness and funds raised through brands such as ghd.

The event spoke to these important goals by inviting Moana Wood, General Manager of Fundraising for the National Breast Cancer Foundation to the stage to explain the NBCF’s vital work. Guest speaker Renee Lance also spoke to the crowd, telling her own deeply personal story of her mother’s death from breast cancer and how it could have been prevented. She urged the importance of research in finding a cure and prevention for this horrible disease, which continues to affect men and women on a daily basis.

ghd National Education Manager Nadine Johns-Alcock finished off the proceedings by showing off two pre-styled models, who wore both a contoured bob and shaggy bob, ideal styles for women experiencing hair grow back after cancer related treatments, as well as being trending styles generally. ghd’s approach to education in this manner is an important aspect of their relationship to the NBCF and women experiencing the side effects of treatment, alongside the brand’s considerable donations.

The newly designed tools are sure to become an imperative part of this endeavour, delighting hairdressers and clients with their reliable technology and bold designs to raise money for this very worthy cause. The new collection sees the ghd gold styler redesigned with the iconic Lulu Guinness lip print and the ghd air receiving pink accents.

Here’s hoping the 2018 campaign continues to make a difference in solving this international epidemic.

For more information visit www.ghd.com.au/hair

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