ghd have released a 2-in-1 styler that takes hair from wet to styled – sans damage! Celebrating the duality of shine and transformation, it was fitting for the electrical leader to take over the Calyx at Sydney’s Royal Botanical gardens for an illustrious welcome to the premium new tool, writes Cameron Pine.
The ghd duet style has officially entered the ghd family- and it may just change the electrical hair tool styling category for good. After nine years in development and testing on 3500 women, ghd set out to create the ultimate time-saving tool.
A host of savvy influencers, including a special appearance by new ANZ ambassador Jess Mauboy, plus some key industry media, descended on the immaculate gardens and water fountain clad backdrop of the Calyx – a true James Bond like representation of technology and innovation.
Combining the science of convection and conduction, the ghd duet style works by delivering heated airflow through a drying and styling chamber, where two low-temperature ceramic plates smooth and straighten. Fitted with sensors, ghd claim that the tool will maintain a low, hair-preserving heat. The quiet operation and addition of the shine shot function at the end means unparalleled levels of shine that every guest could see for themselves.
Hairdressing royalty were on hand to demonstrate the new tool and its extreme versatility on all hair types. Transformation experts Natalie Anne and Joey Scandizzo both hit the stage with a number of models, speaking in awe of a product they cannot believe performs so well for both the professional stylist and the consumer.
“The key to smooth hair is the root. Slowly glide over the hair to allow the tool to do the job. Tension is to be with the left hair and not the right – ease up the tension with a tool like this and let the tool do its job,” Natalie Anne said.
“I think its important not to rush the hair and keep going over it. You only need three to four passes max – the more you go over it you’re likely to dry out the hair. This is a tool that looks after the hair health,” she said.
Hayley Pullyn, ghd Australia and New Zealand Education Manager, was on hand to lend her insights into some of the key user benefits on the tool, working alongside Joey and Natalie Anne to bring it to life via the only way there is – education.
“The key to natural protection to hair is moisture. That’s how we claim no damage, hair styling lasts for longer and how we retain the anti-frizz in the hair,” Hayley said.
A key feature of the duet style has an excellent drying mode – with a low temperature through a grill styling chamber and lower 120 degree plates to retain moisture and realise that no damage claim. The shine shot feature powers down drying mode and turns on styling mode for curls, bends and finishes to the look.
According to Joey, it was hard getting his hands back on the tool when he first started working with ghd in the lead up to launch, purely because his wife kept stealing it due to its ease of use and time saving benefits for a busy mum who often doesn’t have time to dry and style at the same time.
“My favourite part where the magic happens for me is the shine shot. The water wave is one of my favourite styles to create with it. We don’t want to create anything too overdone using this styler, it’s all about movement and softness too,” Joey said. Joey also lauded the duality of textures you can create with the one styler – even for that second day lived-in look.
From technology that’s been perfected through years of research and development to these tips from the leaders in the industry, 2023 marks a real first for the category craving a true point of difference. The prowess of a product like ghd duet style supported by such class leading education is something that you don’t want to miss.
For more information visit www.ghdhair.com/au
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