Hairdressers are constantly on their feet running around the salon to make their clients’ days. Often, straight after the long days at the salon it’s time for after work drinks and you need a reliable pair of kicks to take you from stylish in the salon (while being comfortable) to transitioning to a fashionable night out on the town. That’s where Golden Goose comes in.
Golden Goose is an Italian luxury fashion brand known for its distinctive and stylish footwear, particularly its sneakers. Founded in 2000 on the value of perfect imperfections, Golden Goose
was created by designers Alessandro Gallo and Francesca Rinaldo. The brand has gained popularity for its unique and intentionally distressed sneakers that offer a blend of fashion and streetwear. Now the brand has brought its Co-Creation Experience in Australia.
Available within Australian Golden Goose stores (Westfield Sydney, Westfield Bondi Junction, Chadstone Shopping Centre, and Golden Goose Melbourne Flagship), the Co-Creation is a celebration of Golden Goose’s Venetian craftsmanship tradition and the customers’ unique creativity, giving them the opportunity to live an exclusive one-to-one experience with the brand’s artisans and artists. In one-of-a-kind stories and pieces, customers will be able to customise their beloved products by unleashing their creativity, by simply making their story the most unique item to wear.
Golden Goose sneakers are intentionally designed to look worn and distressed, giving them a vintage, lived-in appearance. This distressed look is a signature style of the brand and can be easily luxed up with glitter designs and bright colours, perfect for use in the salon for added custom style and flare while remaining comfortable to strut around in. Most Golden Goose sneakers feature a distinctive star logo on the side, often in contrasting colours or materials, adding to their unique appeal. Golden Goose offers a wide range of sneaker styles, from low-top to high-top, and in various materials, including leather, suede, and canvas. They come in a multitude of colour combinations and patterns.
Now with Co-Creation, hairstylists, cutters, colourists and everyone in between can allow their creativity to flow in designing and creating their very own custom pair of sneakers. Thanks to the help of skillful Sneakers Makers, the brand’s expert craftsmen, the Golden Lovers can personalise their newly purchased product – from sneakers to denim pieces, t-shirts and sweatshirts, jackets, and bags – applying embellishments such as studs, crystals, patches, and charms. They can also add a hand-drawn illustration or a personal hand-written message on it.
“You can buy and customise everything everywhere, only at Golden Goose you can personalise and give your creative input everywhere,” said Silvio Campara, Golden Goose CEO. Across the Melbourne flagship stores, Chadstone and Collins Street specifically, Golden Goose introduces
the concept of the LAB. Born with the ambition of bringing the brand’s artisanal tradition to a retail environment, the LAB is a space designed to forge a bond between the client, the artisan, and the product.
Here the Sneakers Makers will let the customers witness how the brand’s products are treated and distressed by hand through special brushes and treatments before embellishing them during the rest of the Co-Creation Experience.
Golden Goose has developed a loyal following among fashion-forward consumers who appreciate the brand’s distinctive style and are willing to invest in unique, premium sneakers. Considered luxury footwear, fashion lovers and stylists can appreciate the intentional distressing and artisan craftsmanship and now customisation for the perfect sneakers. The hair community can now enjoy co-creating their very own custom pair of Golden Goose that ooze style and comfort – no doubt every client will asl where those cool kicks are from.
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