Goldwell have launched their newest iteration in their Blonde Your Way colour initiative, unveiling the Chai Blending colour technique as created with the brand’s colour, care and styling ranges. Chai Blending accumulates Goldwell’s colour portfolio with their latest LightDimensions SilkLift Clay and Colorance Gloss Tones in soft, neutral beige shades.
The Chai Blending technique embraces natural individuality and enhances skin tone, facial features and self-confidence. The effect allows hairdressers to create multidimensional beige colour results, inspired by the rich flavours of chai tea.
“Think beige but sexy,” shared Yoav Cohen, Owner of COV HAIR Surry Hills & Mosman and Goldwell National Artist and Blonde Your Way Ambassador. “Chai blending is all about making beige sexy again through the use of the new and amazing Silk Lift Clay lightener, which has taken light dimension to a new level. Combined with the new Colorance gloss tones shades, it offers a very unique and friendly approach to a hard to master realm of colour which is beige.”
The new LightDimensions SilkLift Clay and Colorance Gloss Tones beige shades are essential in this technique, after pre-lightening the hair with LightDimension SilkLift lighteners. The Clay has a tactile quality that allows colourists to lighten the hair with precision and freehand techniques. Kaolin Clay as a hero component offers a consistent, seamless balayage quality and blended highlights, while the formulas allow for seven levels of strong yet gentle lift.
“Following the rules and processes is must, as always, but let your creativity take you wherever it wants,” Yoav said. “Trust the Clay and let the shades do the magic.”
Tones range from Granola to Biscuit, Sandstone and Oat Milk in soft, neutral, personalised tones. Goldwell care and styling products, such as the brand’s Dualsenses range and StyleSign range, nourish, protect and finish hair as the ideal complement.
“Bringing new techniques to the salon is quintessential to keep our guests delighted, however it very easy to fall in the over-complication trap,” Yoav said. “With simple-to-execute paintings and infallible placements, Chai Blending is offering stylists the opportunity to adapt to each specific application from light browns to blondes. The new gloss tone shades are incredibly balanced between warm and cool and work together in perfect harmony. Clients will enjoy effortless and natural beauty at its peak.”
For more information visit www.goldwell.com.au
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