Goldwell have debuted a new fashion partnership with the Australian label titled ROAME., a brand that’s fittingly centered on travel exploration. The label hopes to proverbially transport the wearer to far away destinations and usher in a sense of vacation, with Goldwell ideally complementing the fashion looks.

Goldwell stylists from Tide Hair Co created two hair looks from the first collaboration between the two brands, for the label’s RESORT ’25 line. Two collections, titled Racquet Club and Raphia Bloom, were shot in ROAME.’s Melbourne studio.

The first instalment, Racquet Club, places the wearer in the midst of this year’s trending tennis culture, with vibrant hues and effortless sophistication. Raphia Bloom offers a vital dose of The Hamptons, with sun-kissed, summer shades of peony pink and tangerine against luxury textures, soft ivory, fringing and sheer details.

The Goldwell team created two looks in a relaxed, natural curl and sleek up style for the campaign shoot, using 23 StyleSign products to achieve all the understated glamour the aesthetic required.

“StyleSign is incredibly versatile and perfect for on-set styling. The products brush out beautifully for restyling, especially helpful for models with naturally curly hair. The shine products are game-changers for glossy, high-dimension hair, and Goldwell StyleSign Working Hairspray is a must-have for every stylist’s kit,” the team said.

Get the looks below.

Look 1 – Relaxed Natural Curl

• Step 1: Prep the hair with Goldwell StyleSign Air Dry BB Cream. This acts like a primer for the hair and helps with controlling frizz and then diffuse dry hair.
• Step 2: Follow with Goldwell StyleSign Smoothing Serum Spray, which creates sleekness from roots until around temple area.
• Step 3: Apply Goldwell StyleSign Shaping and Finishing Spray prior to using a small 14mm wand to create natural curl and waves through mid-length and ends.
• Step 4: Loosely rough up curls with fingers with Goldwell StyleSign Dry Texture Spray to create more of an airy natural vibe.
• Step 5: Finish with Goldwell StyleSign Shine Spray and Goldwell StyleSign Weightless Shine Oil which gave us that glossy high shine and 72 hours of humidity protection.

Look 2 – Sleek UpStyle

• Step 1: Blowdry hair smooth with Goldwell StyleSign Bodifying Brilliance Mousse and Goldwell StyleSign Straightening Balm to control our model’s natural hair texture.
• Step 2: Keeping a centre part and using Goldwell StyleSign Mattifying Paste to tame flyaways, brush hair into a low sleek ponytail, utilising Goldwell StyleSign Working Hairspray whilst styling.
• Step 3: Twist hair smoothly into a bun and tucking ends behind and pinning into place. Still utilise Goldwell StyleSign Working Hairspray and Goldwell StyleSign Mattifying Paste for control.
• Step 4: Set the style in place with Goldwell StyleSign Extra Strong Hold Hairspray.

For more information visit www.goldwell.com.au

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