matrix welcome back The Art of Gifting for 2022, following on from last year’s successful collaboration with indigenous artist Rachel Sarra AKA Sar.ra, with a new partnership with stylist, podcaster and LGBTQIA+ activist Deni Todorovic. Known to social media as @styledbydeni, this new campaign champions inclusivity, boundless beauty and the brand’s mantra – All Hair Types, All Humans.
In this year’s campaign, products are detailed with positive affirmations hand-written by Deni across select ranges of matrix haircare. The affirmations inject a necessary dose of positivity into each day, as written across three packs and featuring various matrix hero products.
Deni is gender non-binary and a vocal activist for queer and human rights, advocating on topics of gender, sexuality, politics, race and equality, and with positivity, inclusivity and representation key to their messaging. Deni is also fashion forward and known for their must-see style.
In support of the partnership, Matrix are also donating $10,000 to a community organisation selected by Deni title Wear it Purple, which was founded in 2010 as a response to the global struggle of teenagers who took their own lives due to the lack acceptance of their sexuality or gender identity. The organisation sought to make the world better as prompted by these real, tragic stories, and has since become an international movement as new generations continue to support and accept rainbow young people and drive this important movement forward. Last year, Matrix donated $10,000 to Rachel’s chosen charity, an independent community organisation titled Sisters Inside, which is dedicated to supporting First Nations women.
This new collaboration and campaign with @styledbydeni is indicative of the Matrix mantra – inclusive, fashionable and charitable. Dicover The Art if Gifting 2022.
For more information visit www.matrixprofessional.com.au
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