Discover MUVO, an Australian brand predicated on professionalism, performance and Australian native botanical ingredients, culminating in a range of colour care products with a hero and world-first balayage shampoo at its centre. The products are developed in conjunction with salon professionals to innovate and revolutionise the in-salon and consumer retail experience.
The Australian made and owned brand was created in 2017 under the Amcos Group, which boasts 77 years of experience as a leader in hair and beauty. The brand name merges ‘MU’, meaning mundi or clean, and ‘VO’ representing voluptura or pleasure. The products are uniquely built with maximum strength dye for superior intensity, optimal toning and colour versatility. The formulas are also made to be hydrating and easy to rinse, leaving hair feeling lustrous, soft and luxurious.
The range is also made with intelligent, modern and custom-made packaging that is easy-to-use for consumers and professionals alike in versatile sizing, while also being 100 per cent recyclable.
The hero and original MUVO Balayage Shampoo for Blondes is created to maintain and prolong the vibrancy of multidimensional blonde hair in between salon visits. The Light to Medium Blonde Balayage shampoo particularly caters to balayage, ombre, foiliyage, highlights, lowlights, face framing or root stretch colour. The technology subtly blends and refreshes the colour, while keeping it cool and free from brassiness. The Medium to Dark Brunette Balayage Shampoo option cares for multidimensional balayage, ombre, bronde, highlights, lowlights, face-framing or root-tap in the darker shade.
The rest of the range offers shampoo and conditioner options to cater to specific hair tones and natural components are key to the technology. Australian Davidson Plum powerfully eliminates yellow tones from blonde, bleached, grey, and highlighted hair in the Ultra Blonde Conditioner that comes in the Shampoo duo. Kangaroo Apple enriches the Coolest Brunette Conditioner, which pairs with its Shampoo counterpart to provide double the darkness and refresh brunette hair, to fight fading, add shine and ensure healthy, vibrant and cool brunette colour.
Australian Rosella is essential for the Ultra Rose Shampoo and Ultra Rose Conditioner, to aid vintage and dusty rose or bright pink hues. The Creamy Blonde Shampoo nourishes and tones soft blondes, while the Just Peachy Shampoo transforms lightened or highlighted hair into trending peach tones, ranging from soft golden pastels to vibrant intense peach hues, also leaving hair moisturised and healthy. For redhead clients, the Flaming Copper Shampoo offers vibrancy, shine, manageability and warm russet tones to natural redheads, auburns, titian hues, strawberry blondes and colour treated dark hair, while new Wild Berry option also treats red hair.
Beyond these hues, the MUVO range offers products beyond colour, such as MUVO Totally Naked, which delivers the renowned brand formula stripped back of colour for in between colour and toning, as well as extra nourishment, thanks to Australian native Waratah extract that prevents colour fade and protects against heat and UV exposure. The range’s Deep Cleansing line hydrates, detoxes, refreshes and cleanses the hair and scalp, with hero native Wild Orange Leaf extract to gently remove grease, smoke, chlorine and residue from product build-up and protect against UV. Lastly, the brand’s treatments specifically detangle, smooth, strengthen, hydrate, nourish and protect the hair as necessary, across leave-in creams, sprays, in-shower treatments and scalp options.
Prioritising colour and care, MUVO’s balayage tools and beyond are a stellar representation of Aussie innovation. Discover this range today.
For more information visit www.muvohair.com
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