Homegrown Australian brand NAK Hair has named Marc Boelen as the company’s new CEO, effective immediately. Marc boasts over two decades of experience at the helm of iconic retail brands, where he recently served as the CEO of global activewear brand 2XU and from which he brings extensive strategic retail expertise.
“Mr Boelen brings more than 20 years of retail experience to the role,” shared Adamantem Managing Director, Natasha Morris, which is the capital partner of NAK. “He has a strong track record of scaling retail brands and brings valuable expertise in retail, customer relations and product innovation, which will help drive NAK Hair in its next phase of growth. Adamantem is thrilled to have Mr Boelen join the team.”
Marc will lead NAK Hair as it continues its expansion of salon-exclusive, high-quality haircare solutions that have won favour both professionally and with consumers. This next phase will focus on elevating the customer experience, innovating its product line, strengthening global markets through international growth and deepening its impact for both hairdressers and clients. Marc’s strategic and practical skills, vision and expertise will be essential to this growth.
“I am excited to join NAK Hair, a house of brands with such a strong reputation and commitment to quality. I look forward to working alongside the team to continue delivering value to our salon partners and creating innovative, high-performance haircare that resonates with customers. NAK Hair has an incredible foundation, and I am looking forward to helping work towards to take it to the next level,” Marc shared.
NAK Hair was founded 21 years ago and prides itself on its range of relevant, versatile, high performance hair products to suit all hair types and lifestyles. Marc will further this brand legacy.
For more information visit www.nakhair.com.au
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