Paul Mitchell Unveil 20/20 Collection

Paul Mitchell are celebrating their incomparable two decade legacy in the hair colour industry with a new editorial offering, aptly titled the 20/20 collection. The collection is fuelled by the brand’s history with colour while also looking to the future of the brand with that titular 20/20 vision.

The collection utilises Paul Mitchell The Color XG, The Demi and POP XG hair colour for a range of vibrant reds and coppers, soft, muted pastels and creative colour-blended looks.

“Hair colour is in its glory right now,” said Colin Caruso, Paul Mitchell Global Artistic Director for professional hair colour. “In our 20/20 collection, we tried to look ahead and create colour palettes that utilised natural shades alongside unnatural tones. The balance and blend give the salon guest the excitement of being unique without the stigma of being identified solely from one’s hair colour. We created four on-trend, salon-friendly looks—from balayage to block colour—using real techniques that can generate more revenue for the stylist behind the chair.”

The collection is comprised of three looks, and the first offers intensity and flashes of bright copper and rich red with bold, short shapes. The look was achieved by sectioning hair with tape, then clipping and cutting on the tape.

The second look offers jewel tones and curls, with soft violet tones and shades that interplay with the model’s natural hair texture.

The third look uses a balayage technique for depth with a muted take on pastel tones. It’s inspired by natural phenomenon of the Northern Lights in its restraint and brilliance, as well as its impressive dimension.

As we head into 2019, some brands are already looking forward to that and beyond and Paul Mitchell is one of them, never resting on its legacy or its laurels and continuing to inspire with technology and collections like this.