Profile: How endota spa Masters Luxury, Serenity and Wellness

From the colour palette, to the sounds, aromas and then eventual technologies utilised and hero services in the treatment room, endota spa tells its clients that luxury, wellness and serenity is not an additive, its essential. The brand continues to show consumers and other professionals the value of quality skincare and customer service, buoying the now fully-fledged endota empire on the back of aspirational beauty.

“endota spa has become more than a day spa. We have evolved into a support network of women helping women reconnect with their best selves. Our philosophy is that wellness is an essential,” said Cara Hitchens, Education Coordinator, endota spa. “We believe self-care is a selfless act because when you are well, so is the world around you. In spa, endota spa therapists have been trained to deliver the world’s best protocols through their spa offering. For treatments, when designing our menu, we were inspired by the power of combining relaxation with results. Bringing these two elements together in a more cohesive way has led us to deliver a menu of treatments unique to endota spa.”

This sense of education and personalised care is key for endota, while the mega brand also offers tailored care with small rituals and hero essential oils that are now synonymous with the company. New Journey of Intention Cards join the oils for clients to take the experience home, and to consolidate that the treatments are about more than physical wellbeing. The brand’s skincare professionals are highly and consistently educated to maintain the same quality of service across the company’s many spas country-wide and ensure endota keeps it’s stellar reputation.

“Beyond our spa doors – we have created a haven, a platform for women to connect and be a part of a unique community. This haven is both a movement and a wellbeing resource conceived to inspire women to tune into their needs, evoke their inner light, encourage self-appreciation and enjoy a sense of belonging,” Cara said.

Luxury and serenity as a concept begin as the client enters through the door, and design, which now extends to endota’s evolving design aesthetic, is vital in that mentality. The brand considers their space as an interactive, organic area that starts at the retail space but makes the treatment room something of an other-worldly escape, away from the fray.

In conjunction with the busyness of 21^st century life, the brand have also incorporated a new retail design to house express treatments and skin consultations for those who have little time but are still seeking great skin. New modes of analysis, skin scanners, express LED mask treatments, jade rollers for mini facials and hand, head of shoulder massages target the endota pillars of wellness and serenity to just a few necessary minutes. The brand’s dabble bar also encourages clients to touch, smell or try the natural endota products and ingredients to truly understand their point of difference.

“What we do from a design perspective is often understated. Design is not intended to be opulent, but accessible luxury that bridges the gap between nature and the spa, to connect customers with nature, with the earthy tones and natural textures of the indoor space,” Cara explained. “New elements of the design incorporate natural timbers, copper finishes, handmade tiles, earthy hues, subdued lighting and endota spa’s signature scent, which greets customers on arrival and allows them to leave their stress at the door.”

The brand’s treatments continue this luxury sentiment, with their hero Intense New Age treatment headlining the menu and adding a hand and foot massage and other calming qualities on top of the transformative medi-spa facial properties and hydro-micodermobrasian and LED technology that offers real results. The brand’s indulgent spa packages combine treatments to invigorate all the senses, incorporating facials, massage and beauty treatments, as well as an opportunity to disconnect from our constantly online environment for a moment of total pause.

“I recommend Immerse, this treatment will help you let go completely and really nourish you. You will experience total transcendence and allow yourself to switch off completely during this 225-minute, indulgent, full body treatment celebration,” Cara said. “This treatment offers full body exfoliation, including warm oil cocoon, with a scalp and face massage to eliminate tension, rehydrate and smooth the skin. A signature Organics Infusion Facial and Organics Relax Massage also take place in the same treatment. And finally, a soothing footbath and revitalising warm stone leg massage slowly bring you back down to earth and prepare you for complete nail care and polish.”

The treatments are solidified with impressive skincare products that allow the client to continue their skincare journey at home. The Organics range is scientifically formulated with native Australian ingredients, truly allowing the client to connect with this environment in their scent and texture, and the fact that they are good for the earth. The brand’s more recent New Age range is specifically designed for skin renewal and to combat the effects of our harsh Aussie elements, combining highly potent skincare with ingredients to boost the body’s naturally occurring collagen levels. The products, like the treatments, offer luxury and wellness without ever sacrificing on science and innovation.

“In 2018 we have seen the evolution of endota spa as we continue to offer a haven of escape for women in spa, but also gain recognition as a reputable force within the anti-ageing product category, with the launch and expansion of our New Age products,” Cara said. “Our new retail design concepts will emphasise product experimentation in 2018 and offer a four-sensory retail experience to our customers. We want our clients to stay and play in our retail spaces taking advantage of new features like our express LED treatments and product dabble bars. We want our beautiful products to be enjoyed beyond the treatment rooms in spa and encourage our customers to ‘bring endota spa home’ by creating their own havens and rituals for self-care.”

The endota empire continues to grow based on pillars of serenity, luxury and innovation, ultimately making wellness an essential component of modern living, in any amount of time, for both body and soul. The brand will now focus on opening their new endota Wellness Colleges to inspire and educate the next generation of skincare therapists, with locations in Canberra and Melbourne. The brand relishes an increased communal interest in skincare and wellbeing as our millennial generations starts from the skin and within in managing our hyper-connected environment. endota is there every step of the way, to make that journey, and our skin, smoother than ever.