Celebrated red carpet, celebrity and runway hairdresser Max Pinnell is launching the next phase of his storied career, unveiling a product line of shampoos, conditioners and styling products in September, delivered as the products Max himself would use in his kit.
Max is known for his editorial and celebrity work, with clients such as Beyoncé, Cindy Crawford, Madonna and Kate Moss having come through his chair, and iconic fashion and A-list style moments to his name. This collection of products speaks to the quality of technology needed to cater to high-calibre clients. It has launched with three shampoo and conditioners, a wet dry shampoo and three styling products, all touted as accessible luxury.
“Having done hundreds of hair commercials, squeaky clean hair is critical – I have always carried at least two shampoos and conditioners with me because every great hairdo begins at the basin,” Max said. “A quality shampoo and conditioner needs to be really good to have an impact and do its job well – clean hair is where it all begins! If you don’t have the foundation right, it’s hard to get the desired hair outcome. These are products that I truly believe in, that I wish I had in my hair kit years ago and I’m proud to launch them to the world.”
The products follow Max’s thought process in tailoring care to suit certain hair types and, as such, the Max Pinnell Moisture shampoo and conditioner were designed to infuse hair with a super boost of hydration, specifically for those with colour-treated or dry hair. The Max Pinnell Volume Shampoo and Conditioner is designed specifically for fine and limp hair, by adding volume and texture while cleansing. Finally, the Max Pinnell Deep Cleansing Shampoo and Conditioner were formulated for maximum cleansing without stripping any moisture from the hair, catering to users with oily or greasy hair.
The Max Pinnell Wet Dry Shampoo is a hero product. The tool removes excess oil and lifts and refreshes hair with silica and calendula oil utilised to create soft, smooth, strong and bouncy hair.
Styling products in the new range include the Max Pinnell Creme Deluxe as a go-to curl-definer and anti-frizz product, as well as the Max Pinnell Shine Serum Deluxe to give shine to dry, frizzy or damaged hair. The Max Pinnell Thickening Spray is formulated for maximum volume and lift to aid fine hair.
“For me, it’s always been about the body,” Max said. “To achieve that, you need to look after your locks and style with products that are super lightweight and protective.”
Built to care for and style hair in tailored formulas and with the quality of hair always paramount, the products are built on the belief that good clean hair and quality products are vital in maintaining style and managing consistent colour services, heat styling and external elements.
Discover these new innovations from a leading hairdresser.
For more information visit www.maxpinnell.com
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