Schwarzkopf Professional Debut TRUE COLOURS

Renowned hair conglomerate Schwarzkopf Professional has unveiled TRUE COLOURS, a new campaign and magazine from the brand that captures natural beauty and the artistry of Australiana, as paired with romance was born.

In annual campaigns and activities, Schwarzkopf Professional inspire in art, hair and fashion and TRUE COLOURS is the next essential part of that creative legacy. The campaign and magazine celebrates the craft of hairdressing, partnering with inimitable fashion house Romance Was Born to showcase the unique hues of Australia’s iconic flora and rugged landscapes in full creative looks.

Romance Was Born selected whimsical pieces for this artistic showcase, elevating the content across multiple mediums to truly live Schwarzkopf Professional’s mission to reinvent hair. Building these themes into an industry-led publication, the work aesthetically presents innovative hair styling enriched with unexpected colour combinations that have been inspired by earthy palettes of clay, as well as vibrant sunbursts of coppers and the reds of wild botanica.

The talented team behind the images includes National Ambassador Dee Parker Attwood, Head Colourist Kristie Kesic, Guest Artists Jason Fassbender and Nic Shiun, Schwarzkopf Professional Creative Collective members Dylan Hooper, Jacob Perkins and Chin Chin Yeap, with local ASK Educator Olivera (Oli) Cirillo.

The group curated experimental looks using heritage colour ranges such as IGORA Royal, and BLONDME. These technologies embolden creativity and transformation with true-to-swatch colour results. This year these ranges have been innovated further with the expansion of IGORA Royal through the new highlifts range, which combines optimal lift and neutralisation and is specially formulated to achieve ultimate light blonde shades. Meanwhile BLONDME is renowned for maintaining ideal hair quality with covetable colour results for all shades of blonde, whilst achieving an impressive nine levels of lift. The brand has much to boast for, including being the most Googled professional brand for blondes, globally.

“I love working with both IGORA Royal and Vibrance, the ranges marry up to each other,” Kristie said. “It’s so easy having a permanent and demi-permanent range that match tones. I’m really happy with the rich autumnal tones and how shiny and glossy [model] Reid’s hair has turned out. It’s a naturally beautiful look.”

Bringing to life and full colour Schwarzkopf Professional’s core values of artistry and inspiration, TRUE COLOURS offers adventurous hues, transformative looks and the embodiment of hairdressing as a form of self-expression. Education, inspiration and art all in one, this multi-media content showcases endless colour possibilities teamed with key looks that translate to fashion and motivate in full. The campaign is further complemented by step-by-step tutorials on how to recreate each colour and look in-salon to elevate skills and expertise and to offer a 360-degree educational experience for the hairdressing industry, all driven by the brand’s renowned Guest Artists and Colourists.

Be transported to the heart of Australia in all its artfulness and inspiration, with TRUE COLOURS.

For more information visit www.schwarzkopf-professional.com.au

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