Cue the champagne, for Hair Festival 2025 we are making it rain. With more than 90 stands in the Festival Hub, 30-plus Education Sessions, two stages with a continuous schedule of artists and presentations, nine hair competitions to enter, 120 brands and all topped off by the party of the year, Hair Festival Wonderland, we promise you the best year yet. We warn you – get in early or you will get Festival FOMO.
The event presents an unrivalled opportunity for thousands of stylists, salon owners, barber and beauty professionals to connect and collaborate all day and night for two full days and all in two central city locations, as presented by INSTYLE and Styleicons.
Taking place over June 29 and 30 at The ICC, Sydney, with Wonderland at off-site at Campbell’s Stores, Hair Festival delivers these exciting offers under four key pillars – shop, learn, compete and connect. Here’s what to expect.
SHOP
Who doesn’t love to shop? Immerse yourself in the Festival Hub, the heart and soul of Hair Festival 2025. The two-day Festival Hub will be your source of what’s new in the industry, a collection of your favourite brands and a discovery of the latest innovations. Key trending business topics such as hair loss and scalp health will all be featured in full, while you can add to your kit from care to colour innovations and tools, not to mention salon furniture. The activations extend all the way to business must-haves, technology, philanthropy and education initiatives.
You will see the latest hair colouring techniques from balayage to vivid colour trends, as well as new approaches to hair extensions, treatments, and texture management. We have not one but two free stages, headlined by THE STAGE., which is powered by Matrix. Additionally, The Barber Hub, always a highlight of Hair Festival, features constant barber education presented by Sonders Men, focusing on this important sector amidst a variety of versatile activations. We’ll also be interviewing attendees nearby, at The Hub.
Explore, learn and be inspired by live demonstrations and network and recharge at one of the dedicated networking and coffee hubs. Your registration is free and includes an attendee bag with exciting supplier samples and offers, so register now!
LEARN
Hair Festival 2025 boasts a packed line up of respected industry leaders, renowned global educators and beloved brands sharing their knowledge and expertise.
The REALtalk Business Forum is your sure ticket to business success, with a line-up of talent, including James Needham, co-founder and joint strategy director of Untangld, social media expert James Fitzgerald of SMK and Oscar Oscar’s own Oscar Cullinan, just to name a few. This must-attend event will see you walk away with key plans to elevate your brand, including online, social media, digital and even AI strategies and advice.
The Education Sessions are the biggest yet – think 40 hours of education thanks to 60 global and national educators with larger capacity than ever before. Sure to leave you with a long-list of inspiration for the year ahead, you can up-skill your colour, cut, hair extensions, business, social media and so much more. Choose the classes that work for you, or hit as many as possible with the All Access Pass, available at Early Bird rates through April.
COMPETE
Will you be crowned a 2025 Hair Festival Champion? The revised Competitions schedule includes more pre-done competitions, as showcased over two stages and sponsored by brand juggernaut O&M.
For barbers, hairdressers and emerging talent, there are cutting competitions, bridal options, colour categories and beyond, deciding category winners and the ultimate Hair Festival victors. Show off your skills and gain industry-wide recognition plus prize money, a trophy and editorial coverage. Register early to ensure you receive your free O&M gift.
CONNECT
The Wonderland party of the year is back and in a bigger and better venue for 2025 – Campbell’s Stores at The Rocks. With a theme of Mystique for 2025, be consumed by disco lights and warm golden hues for a night of class and character. From the moment you arrive, you’ll be entertained, enthralled and well fed with food and drinks long into the night, thanks to key sponsors Rogue Beauty and Oribe.
Wonderland is a mystical event where you will want to immerse myself in whimsy and surrealism. Live performances, such as acrobats, dancers and immersive art, as well as video experiences, VIP bars, a dance floor and opportunities to touch up and look your best for the night of the year, all define the event. Wonderland was a sell-out event in 2024 and will be again this year so book your Wonderland ticket now.
Whether you’re a creature of the night or day, or simply just looking for education across every facet of our industry, Hair Festival 2025 has something for everyone. The event is also committed to sustainability and the future of both the planet and industry, asking you to make your own sustainability pledge in the process. Key partnerships and activations from organisations such as Sustainable Salons and Eco Salon Supplies contribute to this important mission.
Thank you to more than 90 brands already sponsoring the Hair Festival program in its entirety across Educations Sessions, the Festival Hub and more. We can’t wait to see you there at Australia’s only free access hair event designed just for you.
Early Bird prices are currently available through April, helping you save up to $180 on the hero All Access Pass, with major savings on every ticket type. For more information visit www.hairfestival.com.au
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