A brand new Showpony documentary launched Tuesday 1 November 2022 with Showpony founder and Global CEO Stephanie Mason at the helm. The Showpony Brand Documentary, tells the founding story of Australia’s leading sustainable hair extension company. With the video taking viewers behind the scenes of the 14-year journey to build a brand that is now revolutionising the way professionals and consumers view hair extensions.
As an Australian-born hair fashion and beauty brand, Showpony is focused on empowering people to look and feel beautiful with hair extensions that transform. The brand is available in 20 countries, including Australia, New Zealand, the UK, and Europe, with many more launches expected to come in 2023.
Founder and Global CEO Stephanie Mason has become known for her unique ability to thrive under pressure having spent the first few years of her business travelling across Australia to build the business one salon relationship at a time.
Stephanie said, “For many years, it was difficult and there were many moments when I thought I was not going to get there. This brand documentary highlights where it all began, the ups and downs, and the hard work that goes on behind the scenes to create a premium product that I am now so proud to be sharing with the world.”
“As a model in my younger years, I became acutely aware of the lack of quality hair extension products available within the hair and beauty industry. A few synthetic clip-in and lower-grade human hair products were being produced, but most of these products were made from cheap materials and were difficult to blend naturally.”
With an unwavering focus on providing outstanding quality, expert education, conscious sustainability, and high-profile collaborations, Stephanie has pioneered Showpony to become a new movement in hair extensions and an essential tool of transformation in every salon business.
Showpony hair extensions offer a solution to everyday hair concerns with a variety of natural looking colours, lengths, and application methods suited to people of all ages and hair types. Showpony offers a unique blend of ethically sourced Remy A+ human hair, backed by a quality assurance process, premium colour selection, innovative consultation tools, knowledgeable marketing support, and world-class education programs.
The Showpony collection features four professional methods of hair extensions; weft, tape, mini micro bead, and skin weft, and two temporary methods; clip-ins and the 3in1 hair extension, accompanied by a range of specially formulated hair care products, professional tools, and accessories.
This documentary shows the conception of the brand from its humble beginnings to an internationally recognised hair extension brand that surpasses 14 years of business taking viewers behind the scenes.
The brand documentary also highlights how the brand is forward-thinking and progressive, using new approaches, ideas, and practices to drive the industry forward while constantly working on new ways to improve sustainability.
“We want to help salons empower their clients who struggle with thinning hair, hair loss due to illness, those who are allergic to the chemical in colour or merely want a change without the commitment of cutting or colouring – there’s a simple solution to it all, and that’s with hair extensions.”
“Our goal is to continue to partner with salons and stylists around the world to help grow their own businesses, enhance their in-salon service offerings, and wow their clientele with incredible transformations using hair extensions,” Stephanie said.
The new Showpony Brand Documentary launched on Tuesday 1 November at 6pm AEST on Vimeo.
For more information visit, www.showponyaus.com.au or call +61 7 5522 0488
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