Australian hair tech start-up and app TheHair.App has signed a five-year partnership deal with Modern Beauty, Canada’s largest professional haircare distributor, which will see the technology integrated into Modern Beauty’s backend systems. The app creates a streamlined process where hairdressers can tailor and recommend retail products for clients, which are then converted into direct sales, alongside other organisational features.
This expansion will put the app into the hands of 200,000 independent operators and 35,000 salons, as it services the Modern Beauty community of over 100 cash and carry wholesale locations and three high-tech warehouses. The app will help these hairdressers to integrate retail sales into their services, paired with eCommerce using distribution from Modern Beauty. Clients have the option to pick up the recommended products directly from the salon or choose home delivery, which allows Modern Beauty to manage fulfilment from their warehouse directly to the client’s address.
“This expansion into the Canadian market will support salons and independent stylists that want to retail to their clients without the need to hold stock,” shared hairdressing pioneer and TheHair.App CEO Richard Kavanagh.
“TheHair.App retail offering is only one tool of the many functions available to stylists using the app,” he continued. “TheHair.App will integrate into salon software to facilitate appointment reminders, and confirmation, but also give clients the opportunity to submit their hair requirements prior to the booking, making TheHair.App the ultimate consultation tool. When clients access the link, TheHair.App’s AI technology scans their hair and assesses its type, texture and condition. Based on this analysis, the AI recommends the appropriate shampoo, conditioner and treatment from the salon professional’s preferred product range.”
The app allows businesses to forgo the need for the capital investment of holding retail stock, ensuring flexibility for hairdressers and salons, and elevating their earning potential with a commission for sales that can be completely automated.
Partnering with Modern Beauty not only expands the app internationally but also continues to streamline the consultation process for hairdressers who are now able to convert their expertise into seamless retail sales. Utilising Modern Beauty’s distribution capabilities works ideally with the TheHair.App’s AI features that enable this process.
The app has been servicing Australian salons since its February 2023 launch, with rave reviews and exponential growth from more than 1000 Australian subscribers. The app offers salons the opportunity to enhance their services, save time and increase communication and confidence between hairdressers and clients.
For more information visit https://apps.apple.com/au/app/the-hair-app/id6443574308
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