The expert team of Timely ANZ Ambassadors are sharing their thoughts on pivotal current business trends in the hair and beauty industry. Timely caters to 19,000 hair and beauty customers in Australia and New Zealand, empowering them with tools and data to elevate salon businesses.
Big names such asSSKIN’s Director Amy Hembrow, Sustainable Salons co-founder Paul Frasca and MAMAWEST salon owner Sheridan Shaw are giving their insights into transparency, individuality and beyond. Read on…
Health and Wellness
Beyond just the aesthetics of hair and beauty, the holistic side of hair including hero scalp health treatments, where long-term hair health is encouraged by nourishing and enhancing the scalp microbiome, is increasingly popular. Relaxing, detoxing and soothing heads spas are very much in for 2025.
Across hair and beauty, this has manifested in not just health-based treatments, but synergistic, tailored approaches formed across multiple services to suit each client, while keeping up with emerging innovations.
“Techniques like lymphatic drainage aren’t just trending for their visible skin benefits, they’re increasingly recognised for their overall health and wellbeing advantages,” Amy shared. “As well, treating someone as one-and-done is a disservice. They come to you as the expert, so give them the expert advice.”
Individuality
This tailored approach materialises in an “even bigger push towards individuality and personalised beauty”, according to Sheridan, where young people are pushing back against homogenous, unrealistic beauty standards fed to them online and opting for services that are “tailored to their life and values”.
This is evident in the rise of natural textures and curly and coily hair services, and salon owners should offer these inclusive services that cater to a diverse clientele.
Other approaches that suit this mentality include a gender-neutral approach to consultations, ensuring any beauty services cater to all skin tones, as well as hair types in hair salons, and accessible services.
Sustainability
“In 2025, sustainability is no longer a trend, but instead an expectation,” Paul shared. “Consumers, especially the next generation, are voting with their dollar and salons must acknowledge growing preferences towards ethical consumption.”
“Over 60 per cent of Gen Z are willing to pay more for sustainable products and services, and that’s only going to grow”, he added. “Salons need to get ahead of that by making real, visible moves—choosing sustainable products, managing waste properly, and giving back to their local communities.”
Sustainable Salons is leading the charge, diverting over 2 million kilograms of resources from landfill to date and donating hundreds of thousands of meals to those in need among many other sustainable initiatives. The organisation generated over $4 million in additional profits for their members in 2022 due to eco-conscious consumer preferences.
For more information visit www.gettimely.com
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